MEDIA RELEASE 28 October 2008
New outdoor adventure retailer coming to Carnegie
Outdoor adventure retailer Anaconda will open its new Carnegie store on the
corner of Dandenong and Koornang Roads on Saturday, 8 November 2008.
The new store occupies a vast 3,000 square metres and offers over 35,000
products for just about every outdoor activity including camping, fishing,
climbing, cycling, water sports and kayaking.
Anaconda was founded in November 2004 by Toby Darvall, after selling his share
in a camping & army surplus wholesale business he co-founded 13 years
previously. He had formerly been a business reporter at Melbourne's popular
daily, The Age.
"Carnegie is a great central location and is easy to reach as it's located on
Dandenong Road and is well serviced by public transport. Many Melbourne
residents are keen outdoor enthusiasts so it makes sense to have an Anaconda
store in a location like Carnegie," Darvall said.
"We're expecting a huge response on Saturday as camping and outdoor adventure
sports are particularly popular at the moment with tough economic times looming.
Camping with the kids remains one of the best budget options for families – and
the kids absolutely love it," added Darvall.
According to Tourism Victoria, in 2007 there were over 1.6 million Victorians
camping or caravanning throughout Victoria, enjoying activities such as
bushwalking, picnicking, going fishing and enjoying the great outdoors.
"At Anaconda we pride ourselves on inspiring, equipping and enabling people to
get outdoors and experience their own adventure. Anaconda is for all outdoor
types from the avid bush walker to the hardcore mountain climber and the whole
spectrum of people in-between.
"The concept behind the stores is based on our belief that Australians want to
be entertained and have fun whilst they are shopping so pieces of equipment such
as climbing gear, tents, gas lanterns and stoves can all be tested in-store.
Climbing pinnacles for indoor rock-climbing are in all our stores to give
customers a feel of the 'real experience'.
"The new store will open on Saturday at 8 am. There'll be give-aways in the
store and some great opening specials," added Darvall.
Anaconda currently has 13 stores – four in Queensland, two in NSW, three in
Victoria, two in WA, one in SA, one in Tasmania with expansion plans throughout
Australia in the near future.
Store Manager Tony Gould is looking forward to the challenge and the opportunity
to enhance the Carnegie community.
"We have recruited around 50 local staff and training is already underway. The
opening of this large retail store creates so many great employment
opportunities, which really boosts the local community," Tony said.
The new store, to be located in the Spotlight Centre, on the corner of Dandenong
and Koornang Roads, and will offer over 35,000 products for camping, fishing,
climbing, cycling and kayaking from such famous brands as The North Face,
Columbia, Coleman, Spinifex, Mojiko, Merrell, Garmin, Fluid Bikes, Edelrid and
Denali.
For customers who haven't decided to invest in the equipment and want to trial
it first, Anaconda not only sells products but also rents a range of them out.
The Anaconda Carnegie store can be contacted on (03) 8533 5800.
Released for Anaconda by Dennis Rutzou Public Relations
www.drpr.com.au
For further information please call Joanna Gitsham or Nicola Rutzou on (02) 9413
4244.
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