MEDIA RELEASE 29 February 2008
Outer Edge Magazine now a top ten subscription
Adventure magazine, Outer Edge is now ranked in the top ten magazine
subscriptions on isubscribe.com.au, coming in seventh well ahead of some of
Australia's most popular magazines like Vogue and Marie Claire.
Outer Edge has 3,000 subscribers and a circulation of over 40,000, beating some
of its biggest rivals. The bi-monthly -116 page glossy magazine is published by
outdoor adventure retailer Anaconda.
Toby Darvall, founder of Anaconda, said Outer Edge offers readers adventure
ideas, interesting features, news, celebrity interviews, equipment and book
reviews.
"At Anaconda, we pride ourselves on inspiring, equipping and enabling people to
get outdoors and experience their own adventure – this magazine provides people
with inspiration and tools to do so. We are the first outdoor retailer to launch
its own magazine," Darvall said.
"We want to keep Outer Edge as independent as possible and welcome advertising
and story ideas from any company," he said.
Outer Edge covers a range of outdoor activities including fishing, camping,
boating, rock climbing, abseiling, cycling, kayaking, snow sports, bushwalking,
hiking and practically anything that can be done outdoors.
Outer Edge is sold in over 3,000 newsagencies around Australia for $6.95 a copy,
or $19.95 for a one-year subscription.
For more information on Outer Edge, to subscribe or advertise, visit
www.outer-edge.com.au or call 03 9684
7468.
Anaconda can be contacted on 1300 669 137 or by visiting
www.anaconda.com.au.
Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle or Nicola Rutzou on (02) 9413
4244.
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