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MEDIA RELEASE 30 May 2008

Adrenaline junkies get ready for the 2008 Anaconda Adventure Race National Series
*Contact us to find out if one of your local residents is participating in the series.

The first Anaconda Adventure Race of the season will kick off on the Gold Coast, Qld on 10 August 2008. This will be followed by Forster (NSW), Geographe Bay (WA) and Lorne (Victoria).

This is the fourth year of Anaconda Adventure races, which began with the first race in Lorne in December 2005.

Typically, the Anaconda adventure races are run over one day with up to 1,000 competitors who race individually and in teams. It generally takes four hours for the winner to complete the race and eight hours for slowest competitors.

John Jacoby, founder of Rapid Ascent and organiser of the Anaconda Adventure races, said the 2008 national series is building up to be bigger and better.

"We have tweaked and improved each course from 2007 to remove the boring bits and include more fun so each of this year's events should be even more rewarding," Jacoby said.

"Also, each of the courses takes participants on a real adventure through the beautiful natural wilderness of the area, making sure there is plenty to look at when the going gets tough," he added.

Adventure racing attracts 'every day' people and elite athletes from around the globe. Adventure racing, which has sometimes been called off-road triathlon, has emerged as the big brother to marathons, road races and triathlons and has seen a significant increase in popularity all around the world in the past 10 years.

Anaconda Adventure races include ocean swimming, ocean kayaking, cross country running and mount biking around a marked course set in each location's natural landscapes – giving all competitors a terrific sense of adventure.

Australia is an ideal country to hold these events because of its beautiful and diverse coastline with close proximity to bushland. Adventure racing is also popular in New Zealand where the annual 'Coast to Coast' race is run, which sets up some great trans-Tasman rivalries.

Outdoor adventure retailer Anaconda is the principal sponsor of the race series which is run by Rapid Ascent headed up by former World Champion Kayaker John Jacoby who has competed in many adventure races around the world.

38-year-old Melbourne endurance athlete Deanna Blegg, who has recently signed a sponsorship deal with Anaconda, will be competing in the race series. She won the women's section of the Lorne race last year and is looking forward to a great season in 2008.

"My first adventure race was the Anaconda Adventure Race held in Lorne in December 2006 and I came seventh. This gave me real thirst for adventure racing and I returned in 2007 to win. I was the first woman across the line and I even beat a number of the favoured male athletes. It felt absolutely fantastic," said Blegg.

In previous years, the races have attracted a number of celebrity contenders like former surf ironman Guy Andrews, who has a number of wins under his belt, and professional adventure racer from New Zealand Richard Ussher.

This year's series includes:

Date/Location
Sunday, 10 August: Tugun Gold Coast
Saturday, 30 and Sunday, 31 August: Forster, NSW
Sunday, 2 November: Geographe Bay, WA
Sunday, 7 December: Lorne, Victoria

The races have their own unique characteristics to suit their terrain but all include a combination of running, cycling, swimming and kayaking.

Participants can find more information and register to the races by visiting www.anacondaadventurerace.com.

Principal sponsor of the race Anaconda has 11 stores throughout Australia – four in Queensland, one in NSW, two in Victoria, two in WA, one in SA and one in Tasmania with expansion plans in the near future.

Anaconda can be contacted on 1300 669 137 or by visiting www.anaconda.com.au.

Released for Anaconda by Dennis Rutzou Public Relations (www.drpr.com.au)
For further information please call Kim Larochelle on (02) 9413 4244.

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