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Annual PRN conference in New York and a trip to Québec!
Late June brought about the beginning of many adventures for DRPR account manager Kim Larochelle.

Firstly, Kim ventured New York's way for the annual Public Relations Network (PRN) conference. The PRN is a global collective of like-minded public relations specialists dedicated to providing a high level of public relations around the world and to supporting one another on worldwide PR campaigns. PRN has affiliate PR agencies based across Europe, the Americas, AsiaPac and Australia. DRPR has been the Australian member of the PRN since early 2008.

The PRN holds conferences twice a year for members to come together, share ideas and inspire one another with the latest industry developments from around the world. The June conference went for two days and included sessions on how to evaluate PR campaigns, social media relations and new business development within an agency structure.
After gaining invaluable insights throughout the conference, Kim continued on to Québec where she spent nearly five relaxing weeks in her home town with her family and friends.

Kim returned to the DRPR office well rested and inspired by all that she had learnt in New York. The team looks forward to implementing the many great ideas which emerged from the conference and thoroughly enjoyed Kim's Québec photo slide show with cranberry bread, French brie and a delicious apple cider straight from Québec... a wonderful trio to create an authentic Québécoise fest!

PRN Conference


A win for the PRIA's Registered Consultancy Group (RCG)
The Registered Consultancy Group (RCG), of which DRPR is a member, recently became a full member of the International Communications Consultancy Organisation (ICCO).

The ICCO is the voice of public relations consultancies across the world, representing over 1,000 consultancies in more than 30 countries around the globe. ICCO provides a forum where senior management of the world's largest and smallest PR consultancies can meet and discuss issues of mutual interest and concern.


DRPR lands new client accounts
Despite the state of the economy, the team kept going full steam with positivity to source new clients. The fruits of the team's efforts are now flowing in abundance and there have been several occasions for champagne celebrations!

DRPR recently began work with the Almond Board of Australia (ABA). As all members of the DRPR team are keen almond lovers, this account has been a great one to work on. Having gained much success working on the recent almond blossom season project, DRPR looks forward to again achieving similar results for the exciting ABA campaigns coming up in the near future.

DRPR has taken onboard a project to work on developing and enhancing the Peter Berry Consultancy website. Peter Berry Consultancy is a consulting organisation specialising in profiling and consulting services that make a real difference in leadership, business planning, people and culture. DRPR is keen to get started on this exciting opportunity!

Former client Frontline Diagnostics has recently come back to restart their public relations program with DRPR. Frontline Diagnostics offers a wide range of products and services associated with alcohol and drug testing in the workplace. DRPR looks forward to jumping back into the swing of things with Frontline Diagnostics!


DRPR team staying on top of the industry game
Ongoing training of staff members is an important part of the DRPR culture, ensuring the agency remains at the forefront of the latest industry developments.

Since the last DRPR newsletter, several members of the DRPR team have attended various training courses. DRPR managing director Nicola Rutzou, attended a PRIA seminar on measurement and evaluation with US guest speaker Mark Weiner. Account executive, Jo Gitsham, attended a PRIA one-day workshop, 'Powerful and Persuasive Presentations' on how to improve presentation technique.

Jo and account coordinator Gemma Crowley, also went along to an Ogilvy PR Twitter breakfast seminar which explained the best ways to utilise this social media tool for business and public relations. Gemma also recently attended the PRIA 'The Perfect Pitch' event where she heard from four prominent editors on the best ways to pitch to the media.

In addition to these offsite training session, the whole team participated in many webinars on various topics related to the industry.


DRPR hits the networking scene
Networking is a great way to meet new people, share experiences, source new business leads and gain referrals. The DRPR team has recently stepped up their networking efforts and the staff are already benefiting from the new relationships formed.


Nicola Rutzou and Kim Larochelle have joined The Athena Network, a networking organisation for women in business launched in Australia earlier this year. This network was established to meet the demand of an increasing number of women who recognise that networking is essential for the growth of their business. Nicola and Kim have attended several Athena Network lunches and have thoroughly enjoyed connecting with many interesting and inspiring business women.

Gemma has also engaged the networking scene with her recent launch of PRinks. PRinks is a networking event established to provide young communications professionals an opportunity to meet with fellow industry colleagues, share ideas and enjoy a drink each month.

The DRPR team enjoys a picnic at Blues Point
The DRPR team soaked up Sydney's August sunshine thanks to Jo's social event - a great picnic at Blue's Point. Cheese and wine, chicken and salad, a beautiful day and great company all combined to make for a very pleasant afternoon. Jo's cattle dog Duncan, was the guest of honour and will become a regular attendee at DRPR social events in the future!



DRPR blog postings
Check out some our recent blog postings that's getting the PR conversation started.