Annual PRN conference in New York and a trip to Québec!
Late June brought about the beginning of many adventures for DRPR account
manager Kim Larochelle.
Firstly, Kim ventured New York's way for the annual
Public Relations Network
(PRN) conference. The PRN is a global collective of
like-minded public relations specialists dedicated to providing a high level of
public relations around the world and to supporting one another on worldwide PR
campaigns. PRN has affiliate PR agencies based across Europe, the Americas, AsiaPac and Australia. DRPR has been the Australian member of the PRN since
The PRN holds conferences twice a year for members to come together, share ideas
and inspire one another with the latest industry developments from around the
world. The June conference went for two days and included sessions on how to
evaluate PR campaigns, social media relations and new business development
within an agency structure.
After gaining invaluable insights throughout the conference, Kim continued on to
Québec where she spent nearly five relaxing weeks in her home town with her
family and friends.
Kim returned to the DRPR office well rested and inspired by all that she had
learnt in New York. The team looks forward to implementing the many great ideas
which emerged from the conference and thoroughly enjoyed Kim's Québec photo
slide show with cranberry bread, French brie and a delicious apple cider
straight from Québec... a wonderful trio to create an authentic Québécoise fest!
A win for the PRIA's Registered Consultancy Group (RCG)
Registered Consultancy Group (RCG), of which DRPR is a member, recently
became a full member of the International Communications Consultancy
The ICCO is the voice of public relations consultancies across the world,
representing over 1,000 consultancies in more than 30 countries around the
globe. ICCO provides a forum where senior management of the world's largest and
smallest PR consultancies can meet and discuss issues of mutual interest and
DRPR lands new client accounts
Despite the state of the economy, the team kept going full steam with positivity
to source new clients. The fruits of the team's efforts are now flowing in
abundance and there have been several occasions for champagne celebrations!
DRPR recently began work with the
Almond Board of Australia (ABA). As all members of the DRPR team are keen
almond lovers, this account has been a great one to work on. Having gained much
success working on the recent almond blossom season project, DRPR looks forward
to again achieving similar results for the exciting ABA campaigns coming up in
the near future.
DRPR has taken onboard a project to work on developing and enhancing the
Peter Berry Consultancy website.
Peter Berry Consultancy is a consulting organisation specialising in profiling
and consulting services that make a real difference in leadership, business
planning, people and culture. DRPR is keen to get started on this exciting
Former client Frontline Diagnostics has recently come back to restart their
public relations program with DRPR.
offers a wide range of products and services associated with alcohol and drug
testing in the workplace. DRPR looks forward to jumping back into the swing of
things with Frontline Diagnostics!
DRPR team staying on top of the industry game
Ongoing training of staff members is an important part of the DRPR culture,
ensuring the agency remains at the forefront of the latest industry
Since the last DRPR newsletter, several members of the DRPR team have attended
various training courses. DRPR managing director Nicola Rutzou, attended a PRIA
seminar on measurement and evaluation with US guest speaker Mark Weiner. Account
executive, Jo Gitsham, attended a PRIA one-day workshop, 'Powerful and
Persuasive Presentations' on how to improve presentation technique.
Jo and account coordinator Gemma Crowley, also went along to an Ogilvy PR
Twitter breakfast seminar which explained the best ways to utilise this social
media tool for business and public relations. Gemma also recently attended the
PRIA 'The Perfect Pitch' event where she heard from four prominent editors on
the best ways to pitch to the media.
In addition to these offsite training session, the whole team participated in
many webinars on various topics related to the industry.
DRPR hits the networking scene
Networking is a great way to meet new people, share experiences, source new
business leads and gain referrals. The DRPR team has recently stepped up their
networking efforts and the staff are already benefiting from the new
Nicola Rutzou and Kim Larochelle have joined
The Athena Network, a
networking organisation for women in business launched in Australia earlier this
year. This network was established to meet the demand of an increasing number of
women who recognise that networking is essential for the growth of their
business. Nicola and Kim have attended several Athena Network lunches and have
thoroughly enjoyed connecting with many interesting and inspiring business
Gemma has also engaged the networking scene with her recent launch of PRinks.
PRinks is a networking event established to provide young communications
professionals an opportunity to meet with fellow industry colleagues, share
ideas and enjoy a drink each month.
The DRPR team enjoys a picnic at Blues Point
The DRPR team soaked up Sydney's August sunshine thanks to Jo's social event - a
great picnic at Blue's Point. Cheese and wine, chicken and salad, a beautiful
day and great company all combined to make for a very pleasant afternoon. Jo's
cattle dog Duncan, was the guest of honour and will become a regular attendee at
DRPR social events in the future!
DRPR blog postings
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