Online Buzz
Enhancing your website - the key to business success
Cliché as it may be - making a good first impression is imperative. Just as a
consumer quickly forms an opinion of a shop on entry, visitors to a company
website are equally as fast to form an impression on first sighting.
Your website is the online face of your company. The copy, images, design and
layout of a website all work in collaboration to communicate to the viewer what
your organisation is all about. If your website isn't clear or appealing, the
visitor will simply leave - only one click away from that of your competitor's.
In light of this, what is your website currently communicating to your visitors
about the services or products you offer, your team, culture, company values and
so on? Is it a true reflection of your business?
There are many websites where this simply is not the case with common errors
including:
- A lack of or too much content
- Unclear or convoluted copy
- A lack of or poor images / photography that do not reflect the company
- Confusing site navigation
- Out dated or aesthetically unappealing layout / design.
At DRPR, we are strong believers in practicing what we preach and hence have
recently looked for the exact same shortcomings in our own website. As a result
we have undergone the process of completely redesigning our website layout and
design, updating the photography and reviewing the copy.
Having not only reviewed our own company website, but also that of several
clients, DRPR has developed a thorough understanding of the benefits of an
effective website and how this contributes to the overall success of a company.
The benefits of an effective website can include:
- An enhanced professional image
- Increased online presence
- Higher audience engagement by providing relevant and engaging content
- More return visits
- Increased/improved sales conversions.
With the majority of people today searching online for information about company
services and products, a website is one of the most effective communication
platforms a company can invest in.
Public relations can ensure that the all aspects of a website including the
design, layout, imagery and copy are working in collaboration to clearly
communicate correct and consistent messages to the correct audiences.
Perhaps take a second to ask yourself the following questions
- What do you want
to achieve from your website? What is it currently communicating to visitors to
the site? Does it reflect your company's branding, products and services, values
and culture?
Your website will forever be a work in progress and the above questions should
always remain back of mind. For a business to grow, develop and succeed, it is
essential to invest time into continuously improving your company's online
presence.
By Gemma (@GemCrowley)
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