Online Buzz: Key to online success...
Getting back to a small business mentality
If you've kept up to date with our
blog postings, you would have
noticed that about 98 per cent of our postings relate to the topic of
online PR. Yet, none of us have ever said that our blog should be about
online public relations. This is because it has become such an important part of
the development of our profession.
My colleague Jo and I attended the latest
Social Media Club event
about running effective social media campaigns and as we've heard it many times,
the first element in running a social media campaign is to listen to and
understand the online space.
In the past year, DRPR has started a company
Facebook, Twitter, blog
and e-newsletter, as well as all of us having signed up to
LinkedIn. We've also attended numerous
social media seminars.
It's important, for any company who wants to take it further online, to adapt
its business culture so that it lives and breaths social media. This can take a
lot of time as each online tool is different and the interactions betweens users
have to be adapted accordingly. Online communities are sensitive to this.
One of the Social Media Club speakers, Mark Pollard, was saying that companies
need to go back to the 'small business mentality'. It can be illustrated by the
small café on the corner of the street who knows the customers, what coffee they
like, if they prefer having a bit of a chat or simply pay and move on, etc.
Businesses need to have a similar mentality with their online community. They
need to understand what their online customers want from them, how they like to
be approached, what tools they use and so on.
It won't be done overnight, but in this day and age it is certainly becoming
more and more crucial.
Thus, one of the roles PR agencies need to play is first to up-skill their own
staff about social media and then, help up-skill their clients so that they can
truly be successful online... because this IS where the future lies.
Follow me on Twitter @KimLarochelle