Public Relations Company

Public Relations Company  
PR Case Studies

Anytime Fitness

Anytime Fitness is a convenient 24-hour fitness franchise offering the community access to a clean, safe and friendly fitness environment. It provides affordable access to a wide variety of high quality cardio, strength and free weight equipment by world leading companies such as Life Fitness, as well as shower facilities.

Campaign aims

  • To increase awareness and therefore the customer base of Anytime Fitness gyms in Australia and New Zealand
  • To raise awareness of Anytime Fitness' franchising opportunities in Australia and New Zealand
  • To support existing franchisees in Australia and New Zealand
  • To assist with building relationships between Anytime Fitness and the media (Australia & New Zealand).

What we have achieved to date

To date, DRPR has been concentrating on raising awareness of the franchising opportunities available in Australia and New Zealand and has received coverage in The Australian, Australasian Leisure Management, Etch Magazine, Inside Franchising, Business Franchise, Franchising Magazine and many more. DRPR is currently working with Dynamic Business to provide information on Anytime Fitness for a fitness franchise.

To assist with the opening of the Neutral Bay Anytime Fitness club, DRPR also secured an article in the local newspaper, The Mosman Daily, and is awaiting further coverage in Northside Courier. A case study of a member of the Sydenham Anytime Fitness club also appeared in the Sydenham Star as a result of an interview organised by DRPR.

DRPR has also developed a comprehensive social media strategy and is in the process of setting up Anytime Fitness' social media profiles on Facebook and Twitter, gaining fans and posting content.