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PR Case Studies

Azure Group

Azure Group is a Sydney-based chartered accounting and financial services firm which offers services in three main areas - accounting, taxation & compliance and CFO services. It provides a unique Chief Financial Officer (CFO) outsourced service allowing small to medium sized businesses access to strategic commercial advice and implementation.

Campaign aims

  • To create awareness of the company as well as raise awareness of its unique CFO service amongst SMEs and industry experts
  • To build the profile of Azure Group at a community, national and international level
  • To reach CEOs and decision makers of small to medium sized enterprises.

What we achieved
DRPR obtained media coverage about Azure Group as well as thought leadership articles on a regular basis. This appeared in a number of trade and consumer publications, including Charter magazine,, Dynamic Business, The Financial Review, BRW and on Sky Business Channel, helping to ensure that Azure Group is at the forefront of businesses' mind when they are looking for a chartered accounting firm or CFO service.

DRPR also advised Azure Group on ongoing corporate strategy and recommended and completed a business and industry awards submissions.

These activities contributed to the growth and strength of the company and ensured its position as a leading financial services firm.