Public Relations Company

Public Relations Company  
PR Case Studies

Corporate Express

DRPR was the PR consultants for Corporate Express, one of Australia's leading suppliers of business essentials, for over three and a half years and worked, at a business-to-business level, at raising the profile of the company as a socially and environmentally responsible single supply chain solution.

Campaign aims

  • Increase the awareness of Corporate Express as an organisation focused on corporate social responsibility
  • To show Corporate Express as a leader in its industry
  • To assist with building relationships between Corporate Express and its customers, suppliers and other key stakeholders such as the media.

What we achieved
DRPR positioned the company in media outlets targeted to company directors such as BOSS and The Australian as well as important industry publications.

To reach customers, DRPR developed and edited various company documents including its corporate profile, letters, articles and invitations.

DRPR also assisted Corporate Express with the development of a series of breakfast seminars which involved researching speakers, developing the copy for the invitations, assisting speakers with presentation tips and providing overall logistics advice.

DRPR undertook a full review of the company's website, which was also done in the early days of the agency's appointment. This process involved interviewing relevant Corporate Express staff, editing the existing copy and drafting new content, ensuring a consistency of key messages.

Being recognised through various awards is important to Corporate Express and, as such, DRPR researched and completed nomination forms for various awards in the environmental and procurement industries.