PR Case Studies
Ecowash Mobile is a mobile waterless car washing and detailing franchise system
which was established in Australia in 2004.
As a new business with an innovative technology and service, Ecowash Mobile
appointed DRPR to assist in reaching potential customers and franchisees to
raise awareness, understanding and credibility of the company, its franchises
What we achieved
Throughout DRPR's appointment, the number of Ecowash Mobile franchisees
increased from 10 to 42 and the number of cars from 15 to 50. The business also
launched in every Australian state and territory, in the Middle East and Europe.
DRPR helped position the Ecowash Mobile brand as a leader in the Australian car
washing industry and secured media coverage all around the country on radio and
television programs as well as publications including BRW, the Australian
Financial Review, The Australian, a range of metropolitan newspapers (The Age,
the Sydney Morning Herald, The Courier Mail, etc.), franchising magazines and
Ecowash Mobile launched in the Middle East in September 2006 and in Europe in
March 2007. DRPR took this opportunity to demonstrate the two Australian
founders' successful entrepreneurship and confidence in their business model and
announced the launches. As a result, the stories were picked up by dozens of
media outlets around Australia.
DRPR also played a critical role in the launches of franchise territories by
promoting franchisees and their initiatives in their local communities through
local media relations.
DRPR advised Ecowash Mobile on ongoing corporate strategy, strategic
partnerships, website improvements and other innovative ideas which contributed
to reinforcing and growing the Ecowash Mobile brand.
To increase credibility of Ecowash Mobile, DRPR completed and submitted a range
of business and industry awards on behalf of the client, which resulted in
Ecowash Mobile winning the SmartCompany Award, FCA Emerging Franchise System of
the Year, Australian Business Award, Champion of Champions Award, Australia Post
Business Awards as well as being listed in BRW's Fast Starters.
Ecowash Mobile and DRPR collaborated on further projects and launches which
helped consolidate Ecowash Mobile's leadership position in Australia and assist
the company in creating a leading brand in the international market.