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PR Case Studies

Ecowash Mobile

Ecowash Mobile is a mobile waterless car washing and detailing franchise system which was established in Australia in 2004.

Campaign aims
As a new business with an innovative technology and service, Ecowash Mobile appointed DRPR to assist in reaching potential customers and franchisees to raise awareness, understanding and credibility of the company, its franchises and services.

What we achieved
Throughout DRPR's appointment, the number of Ecowash Mobile franchisees increased from 10 to 42 and the number of cars from 15 to 50. The business also launched in every Australian state and territory, in the Middle East and Europe.

DRPR helped position the Ecowash Mobile brand as a leader in the Australian car washing industry and secured media coverage all around the country on radio and television programs as well as publications including BRW, the Australian Financial Review, The Australian, a range of metropolitan newspapers (The Age, the Sydney Morning Herald, The Courier Mail, etc.), franchising magazines and many more.

Ecowash Mobile launched in the Middle East in September 2006 and in Europe in March 2007. DRPR took this opportunity to demonstrate the two Australian founders' successful entrepreneurship and confidence in their business model and announced the launches. As a result, the stories were picked up by dozens of media outlets around Australia.

DRPR also played a critical role in the launches of franchise territories by promoting franchisees and their initiatives in their local communities through local media relations.

DRPR advised Ecowash Mobile on ongoing corporate strategy, strategic partnerships, website improvements and other innovative ideas which contributed to reinforcing and growing the Ecowash Mobile brand.

To increase credibility of Ecowash Mobile, DRPR completed and submitted a range of business and industry awards on behalf of the client, which resulted in Ecowash Mobile winning the SmartCompany Award, FCA Emerging Franchise System of the Year, Australian Business Award, Champion of Champions Award, Australia Post Business Awards as well as being listed in BRW's Fast Starters.

Ecowash Mobile and DRPR collaborated on further projects and launches which helped consolidate Ecowash Mobile's leadership position in Australia and assist the company in creating a leading brand in the international market.