Public Relations Company

Public Relations Company  
PR Case Studies

The Capital Region Farmers Market is a farmer's market held in Canberra every Saturday with over 100 stalls offering a diverse range of fresh food and agricultural produce straight from the producer to the customer. The market is a Rotary Club of Hall project, which contributes funds raised from the market back into the local communities or chosen causes of Rotary.

Campaign aim
DRPR worked with The Capital Region Farmers Market to build the reputation and profile of the markets within the local Canberra community.

What we achieved
DRPR developed relationships with key journalists of local Canberra media including the Canberra Times and the Chronicle, television and radio stations as well as with various other local media outlets in the food, consumer and lifestyle sectors. One of DRPR's main achievements was to secure a regular column in the Food & Wine section of the Canberra Times which profiled a different Farmers Market stallholder.

DRPR also helped The Capital Regional Farmers Market to revamp its website by providing recommendations which included implementing a monthly e-newsletter.

DRPR provided strategic input and ideas to help increase visits to the Market. This included organising an event with Robert de Castella which resulted in media coverage across the region and high attendance to the Market.

Finally, DRPR helped with promotional activities on an ad hoc basis such as reviewing the corporate brochure, announcing sponsorships and more.

Media coverage
The Capital Regional Farmers Market featured in The Canberra Times on a number of occasions, the City Chronicle, Northside Chronicle, Qantas magazine, the Queanbeyan Age and Food Week Online. It also appeared on WIN TV and 2CC, just to name a few!