Public Relations Company

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PR Case Studies

Planet Health

Planet Health is a niche distributor of natural health products and distributes only brands that meet a high standard of quality, reputation, innovation and ethics. It distributes seven premium brands in Australia including Australian Bush Flower Essences, Efamol, Lifestream, [Al'chemy] and [A'kin] from The Purist Company and Planet Health's own Qsilica range.

The product range is sold through pharmacy and health food outlets as well as through natural healthcare practitioners.

Campaign aims

  • Build the reputation of Planet Health as a distributor of complementary medicine products with a high ethical standard
  • Increase understanding of the benefits of Planet Health's products
  • Stimulate uptake of Planet Health's products.

What we achieved
Through its appointment, DRPR formed relationships with key editors and writers of health and lifestyle publications as well as pharmacy media.

Much of DRPR's work involved promoting new products released by Planet Health and, as a result, DRPR secured media coverage in lifestyle, trade and online media as well as radio stations on behalf of Planet Health.

Media coverage
Planet Health featured in Australian Financial Review, Australian Journal of Pharmacy,, Nature & Health, New Weekly, Nursing Review and Women's Day just to name a few!