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Planet Health

Planet Health is a niche distributor of natural health products and distributes only brands that meet a high standard of quality, reputation, innovation and ethics. It distributes seven premium brands in Australia including Australian Bush Flower Essences, Efamol, Lifestream, [Al'chemy] and [A'kin] from The Purist Company and Planet Health's own Qsilica range.

The product range is sold through pharmacy and health food outlets as well as through natural healthcare practitioners.

Campaign aims

  • Build the reputation of Planet Health as a distributor of complementary medicine products with a high ethical standard
  • Increase understanding of the benefits of Planet Health's products
  • Stimulate uptake of Planet Health's products.

What we achieved
Through its appointment, DRPR formed relationships with key editors and writers of health and lifestyle publications as well as pharmacy media.

Much of DRPR's work involved promoting new products released by Planet Health and, as a result, DRPR secured media coverage in lifestyle, trade and online media as well as radio stations on behalf of Planet Health.

Media coverage
Planet Health featured in Australian Financial Review, Australian Journal of Pharmacy,, Nature & Health, New Weekly, Nursing Review and Women's Day just to name a few!

09 May: Christchurch mouth painting artists to exhibit and demonstrate their amazing skills at Westfield Riccarton
08 May: Local mouth painting artist Margaret Greig has greeting card in mid-year range
16 March: Victorian bulb farm is delighted with the energy savings from their solar scheme
12 December: Oil from recycled tyres has less emissions, but same performance

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