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Planet Health

Planet Health is a niche distributor of natural health products and distributes only brands that meet a high standard of quality, reputation, innovation and ethics. It distributes seven premium brands in Australia including Australian Bush Flower Essences, Efamol, Lifestream, [Al'chemy] and [A'kin] from The Purist Company and Planet Health's own Qsilica range.

The product range is sold through pharmacy and health food outlets as well as through natural healthcare practitioners.

Campaign aims

  • Build the reputation of Planet Health as a distributor of complementary medicine products with a high ethical standard
  • Increase understanding of the benefits of Planet Health's products
  • Stimulate uptake of Planet Health's products.

What we achieved
Through its appointment, DRPR formed relationships with key editors and writers of health and lifestyle publications as well as pharmacy media.

Much of DRPR's work involved promoting new products released by Planet Health and, as a result, DRPR secured media coverage in lifestyle, trade and online media as well as radio stations on behalf of Planet Health.

Media coverage
Planet Health featured in Australian Financial Review, Australian Journal of Pharmacy,, Nature & Health, New Weekly, Nursing Review and Women's Day just to name a few!

09 August: Recycled tyres are overlooked as a biofuel source
04 August: Solar for iconic town hall - with 30 degrees of difficulty 
02 August: Tweed Heads Bowls Club solves a solar problem
01 August: Cairns support worker makes long trip to care for her mouth painting dad at Brisbane's EKKA
28 July: Local Kaiapoi artist Patrick Edmonds to compete and demonstrate at Brisbane's EKKA
19 April: How to 'deconstruct' a three and half tonne tyre

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