Client Case Studies Index

Polycom

Polycom is the leading provider of video communication in the Asia Pacific region. It enables organisations across many sectors, including business, health, education and government to visually communicate and share content in real-time using voice, video and HD telepresence technology. HD telepresence technology enables real-size and life-like visual communications.

Campaign aims

• Increase the awareness of Polycom and the application of its products in the healthcare, education, government and business sectors
• Raise the awareness of video conferencing and the effects that industry developments will have
• Profile Polycom's country manager, Michael Chetner, as a thought leader in the industry
• To assist with building relationships between Polycom and its customers, resellers, partners and other key stakeholders such as the media.

What we have achieved to date
To date, coverage has appeared in a number of high profile business and technology publications including the Australian Financial Review (AFR), iTWire, CIO, ARN and Reseller News NZ.

Coverage has focused on all areas listed above. Articles have appeared across a number of business and IT publications discussing the application of Polycom's products, for example, a piece on CIO online about Komatsu, a mining and construction equipment manufacturer, and their use of Polycom's video conferencing technology. A number of articles have appeared which discuss the effect that the proposed NBN will have on video conferencing technology, for example in the AFR in August. Finally, Michael Chetner has been profiled on iTWire and Delimitter.

DRPR has also worked with customers, resellers and partners in order to ensure that the relationships are communicated and that new developments, extended partnerships etc are pitched out to the media.