Client Case Studies Index

Seiko

Seiko Watch Corporation designs and manufactures three time-piece brands - Seiko, Pulsar and Lorus. Each brand includes an extensive range of men's and women's watches, plus Lorus has a children's range, and Seiko and Lorus also have extensive clock ranges.

Campaign aims

• Launch new watch ranges
• Raise the profile of all three brands with a particular focus on Pulsar
• Leverage existing sponsorship arrangements with Sydney Football Club and the World Rally Championship
• Build relationships with the media.

What we achieved
Dennis Rutzou Public Relations generated coverage around new watch releases in the men's, women's and youth ranges of all three brands; Seiko, Pulsar and Lorus. This coverage occurred in key women's and men's lifestyle publications such as In Style magazine and Alpha magazine as well as national newspapers.

DRPR gained media coverage for Pulsar regarding the extension of the Pulsar and Sydney FC sponsorship arrangement thus building brand recognition and distinction. DRPR completed a comprehensive website review and social media strategy for the Pulsar site and Seiko social media platforms.

DRPR also provided recommendations on promotional opportunities, competitions and product giveaways.

These activities and resulting coverage contributed to the building of the Pulsar brand and Seiko as a quality and stylish producer of time pieces.