Public Relations Company

Public Relations Company  
PR Case Studies

SPOS Group

SPOS Group is a leading provider of marketing at retail solutions in Australia and New Zealand, creating and supplying effective point-of-sale materials designed to enhance the overall appearance of the products in-store and ultimately stimulate sales.

Campaign aims

  • Launch SPOS Group's new companies to internal and external stakeholders
  • Raise awareness of new products
  • Increase the profile of the SPOS brand.

What we achieved
DRPR developed strong relationships with retail media (SPOS' target media) in Australia and New Zealand through the coordination of face-to-face meetings with key journalists and SPOS CEO, David Evans, as well as the development of various story angles. This resulted in an increased presence of SPOS in all retail media outlets across Australia and New Zealand.

DRPR contributed to the development of websites for the SPOS Group's companies (SPOS Retail, Propel Interactive and icandy Creative), keeping consistency of language and clarity throughout the websites.

DRPR also advised SPOS on a number of strategic decisions related to internal communication and liaison with SPOS clients.