Monthly PR Tips

• Pinterest is the latest social media platform to emerge. In short it's a digital pinboard where you 'pin' the things you like and share it with others and it's reportedly very popular with women. Check it out at http://pinterest.com.
• All organisations should monitor online conversations about their business. Identify forums that are relevant to your business, get yourself on Twitter, LinkedIn and other relevant social media channels for your business and get familiar with them. See if your competitors are there too. Then set up RSS feeds to relevant forums, websites, etc to keep an eye on what is being said about your business and industry.

What's new

• DRPR has just completed a PR project for Australian food icon Rosella. DRPR worked with Rosella to help remind its customers that it manufactures tomato sauce in Australia while most of its competitors no longer do.
• DRPR has recently become a fully flexible workplace. All our people now work flexible working hours which allows them that little extra time for personal and professional development. Well done team..

Contact

Ph: 02 9413 4244
Fax 02 9413 4263

Suite 21, Chatswood Village 47 Neridah Street Chatswood NSW 2067 Australia

www.drpr.com.au

LinkedIn webinar - Using LinkedIn as a business tool

Do you have a very basic LinkedIn profile with a small handful of contacts and no idea how to operate the network or leverage business opportunities from it?

If so, this one-hour webinar - held online - will teach you all the basics of LinkedIn as a business tool. Create your professional and company profiles, build and maintain your network, utilise the main functions of LinkedIn to derive value for your business.

Time: Wednesday, 29 February, 12 pm to 1 pm AEST

View the LinkedIn webinar details:

~ DETAILS & REGISTRATION ~

SA plea for public relations

The most popular blog post by a long way for the past month was a guest blog from our German associate Sympra penned by Veit Mathauer. Veit's plea for public relations argues that there's a big difference between how people perceive 'PR' versus spelling it out as 'public relations'.

Next in the popularity stakes was Nicola's blog post about the risks of sponsorship. She highlighted many of the issues an organisation needs to consider before signing up to a million dollar sponsorship deal.

PR Mentor Kim wrote our third most popular blog. She suggests readers need to tune into her upcoming webinar where you'll learn how to craft a plan to gain more customers in 2012.