FEBRUARY 2013
Dear %PERS_NAME%,

Establish your own personal brand

We've written about the idea of becoming a thought leader in the business world and the next step is to establish your own personal brand.

It's not a new idea. Madonna showed us how it was done back in the 1980s and celebrities have been doing it ever since. But it's also something that business people can utilise to their own benefit and not just to bolster their own ego.

The first step is to define who you are and your unique abilities. Try to define yourself in a single word or concept, much like you would for a product or service. You also need to understand how other people perceive you. Think about the impressions you make on others. Take the time to speak with different people to understand how they perceive your strengths and then use this information as you create your personal brand.

Your brand is portrayed in many ways including:

  • Business cards
  • Resume/cover letter/reference documents
  • Portfolio showcasing your work
  • Blog or website
  • LinkedIn profile
  • Facebook profile
  • Twitter profile
  • Wardrobe
  • Email address

From a public relations perspective you should also consider:

  • Speaking opportunities - speaking at industry events and conferences
  • Media comment - getting to know journalists who are reporting on your industry and offering yourself for regular comment. Make sure you are available and prepared when they call
  • Bylined articles - drafting and submitting articles to relevant online and offline publications about your area of expertise
  • Blogging - starting your own blog which allows you to regularly speak about your industry knowledge.

Don't be afraid to have an opinion. As a true expert you need to bring something new and refreshing to the table rather than rehash what others are saying. Be clear about your point of view but don't be controversial if it's not necessary.

Above all, be persistent. Your brand will not be developed overnight.

Time to reflect

In the past couple of months our blog has been a bit quieter as we recover from the prolonged Australian silly season.

Dennis wrote about the controversial Whitehaven coal hoax media release and reflected on the credibility or otherwise of media releases in the Internet world.

Gill said farewell to DRPR and her PR career of six years and shared with readers how she'll continue to use her PR skills no matter what job she fulfils in the future.

In a great show of optimism Nicola shared her thoughts on focusing on the positives for 2013 and suggested we need to stop 'blaming' other people for our own destiny..

Copyright © 2013 Dennis Rutzou Public Relations. All Rights Reserved.

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