Make your social media activity count

Here's a few tips to make your social media activity read and shared.

Make it count
Whether it's a 140-character tweet or a blog post, be clever with your words. Consumers don't have the time or attention span to read through several paragraphs. Make your posts short, sweet, and to the point.

Don't overdo it
On social media, there is such a thing as over-doing it. Feel free to share pictures of company events, post about new product launches, and share any upcoming news, but don't clog your audiences' feeds with unnecessary information. Consumers will start ignoring you if they feel bombarded with information, and you might end up losing advocates.

Listen to your audience
A key part of business-to-business and business-to-consumer communication is two-way engagement. If somebody asks you a question or tweets at you on a social media channel, respond in a timely manner. If something negative or inaccurate is posted, apologise, offer a solution, or clarify the discrepancy. Listening pays off, and you might end up actually learning something.

Analyse your results
There is a plethora of social media analysis software out there - programs that analyse sentiment, activity, top influencers, engagement patterns, and more, so you can watch your progress and learn what it takes to get the better results in the future. By observing what works and what doesn't work over time, you can make sure your social media posts are suited for your audience.

Patience, especially in the case of social media, is a virtue. Growing a following takes time, and you need to build trust and nurture relationships that you want to keep.

Good luck.

Time to reflect

Elyse Malloy was DRPR's most prolific blogger this month with three posts.

In her first post Elyse shares what she learnt from undertaking four PR internships during her University studies.

In her second she looks at a popular radio duo in Sydney Fitzy & Whippa.

Finally she provided five tips for engaging with bloggers. While bloggers are similar to journalists there are a few key to successful engagement.

Gill Asbury rounded out the month with a post about Annabel Crabb's speech on media ethics that she recently attended. .

Copyright © 2011 Dennis Rutzou Public Relations. All Rights Reserved.

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