october 2011
Dear Reader,

What does your website say about your business?

Your website is your silent salesperson and in a lot of cases the most significant point of contact with your customer base. So it makes sense to ensure that your website performs for you and conveys the right message about your business.

A website tells a prospective client a lot about a business. The colour scheme, logo, how information is presented, navigation and the design of the site all combine to give your audience an impression of your business.

So how do you ensure that this impression is a positive one that will lead to more business?

  1. Have a clear objective of what you would like your website to achieve
  2. Ensure the website design and wording reflects how you want to appear to your audience
  3. Know your audience
  4. Solve your customers' problem
  5. Highlight the benefits of your product or service
  6. Offer something unique.

Of course there's much more that needs to be considered when it comes to website design that will appeal to your audience and websites are never a set-and-forget thing. Instead they need to evolve with your business and your customers and what may work now, may not work in a year's time.

Do you love or hate receiving phone calls?

Do you think making business phone calls is a bit passé with the prevalence of emails in the office? Think again. Dennis' blog on love/hate relationship with phone calls had the most hits of any of our blog posts in the past month.

No surprises that our second most visiting post was about social media and how it would have impacted the media coverage of 9/11 if social media had have existed ten years ago. Our intern Sam put this thoughtful post together.

Following the popularity of her first blog on networking last month Kim followed up with another, this time on powerful networking tips. There's no excuse for not making the most of networking now..

Here's 'Cheers' for referrals

At DRPR we love referrals. We've done our analysis of new business leads and not surprisingly we found that referrals are by far the most powerful new business leads we ever receive.

So, to keep the referrals flowing we're launched the 'Cheers Referral Program' and it's pretty simple. We'll give a bottle of champagne to anyone who provides us with a referral to a potential client that results in a NB briefing meeting.

The sort of clients we love working for are growing businesses that have a great story to tell the world. It might be a new product or service or even an existing one that stands out from the crowd.

So if you've got a referral, drop us a line at greatpr@drpr.com.au. We'd be happy to reciprocate as well..

Copyright © 2011 Dennis Rutzou Public Relations. All Rights Reserved.

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