PR Blog
Dennis Rutzou Public Relations
Do you have a plan on how you will gain more customers in 2012?
Jan 27th
If you don’t have a plan in place for how you will gain more customers in 2012, it’s time to start considering your options.
Kim Larochelle, PR Mentor
Now obviously our advice is slightly biased, but here at DRPR we believe that a good PR kickstart is the most effective way to begin your quest for more customers. So we have developed, PR Kickstart, a free webinar, you read right, a FREE webinar! It’s run by our very own Kim Larochelle, account director and PR mentor at Dennis Rutzou Public Relations.
So what does this fabulous free workshop cover we can hear you More >
A plea for Public Relations
Jan 12th
A fellow member of the Public Relations Network Veit Mathauer from German agency Sympra has contributed a brilliant blog discussing the unique differences between “PR” and “Public Relations”.
1. In answer to the question “What do you actually do?” I used to answer “I’ve got a PR agency”. Most people didn’t really understand what this really meant. What they thought was: It’s like an advertising agency but less to do with advertising and posters and more to do with newspaper articles and stuff. A lot of the time I didn’t mind that this was how people put me in a box, professionally speaking.
2. People More >
Set your SMART goals for 2012
Jan 5th
We’re only a few days into 2012 so it’s a great time to set your goals for the year. It would have actually been better to do it back in December but it’s not too late to come up with SMART goals for the coming year.
I learnt about SMART goals when I completed a training course with Leadership Management Australia (LMA) a number of years ago.
SMART stands for Specific, Measureable, Attainable, Realistic and Tangible (or timely as I prefer).
Goal setting works for both work and personal life and when I did the course we were encouraged to have several work More >
‘Tis the season to crack some jokes
Dec 22nd
If there’s a Christmas tradition that has done some good PR for itself it’s well and truly Christmas crackers…
The little goodies that fly across the room every time you pop one (if you’re lucky enough for it not to go straight for your neighbour’s face!) are completely random and worthless, the hats are hideous (and don’t fit my big head!) and the jokes are often a bit of a let down.
Despite all this, you can be pretty sure you’ll be crackin’ one of these little poppies at Chrissy this year!
So in the spirit of it all (and because who More >
The optimistic view – is the glass half full, full or overflowing?
Dec 16th
I admit that I am an optimist and that the description of the glass half, full or overflowing probably puts me in the super-optimist category. There is no half-full, cracked, leaking glass in my lexicon. It is both my strength and weakness.
But I am not a maniac about it. On my annual visit to the Gulgong Cup I am a conservative $10 punter (compared to my wife who is a $1 each-way punter), as I recognise that the mathematics will not go my way in the horse racing business. However I did win $1500 on a $20 trifecta at Port More >
My Greatest Ever PR Disaster
Dec 8th
I guess that everyone like me who has been in PR for a long, long while has had some triumphs as well as some disasters.
The triumphs are shouted from the skies, while the disasters are buried.
Well, I’m prepared to come out and tell you about my greatest ever disaster.
Forget about the press conferences that four TV crews were going to cover, only to be called away by a factory fire on the way to us, or the time I staged a big press conference in London on the same day that President Kennedy got assassinated.
They all pale into insignificance.
No, there More >
Social media statistics November 2011
Dec 2nd
Heading in to the final throes of 2011 we are taking some time to reassess where Australia is at in terms of social media.
What platforms have grown, what sort of user numbers are we dealing with and how can we utilise these results to be more effective in our social media campaigns?
A great resource for all stats social media related is an Australian website, socialmedianews.com.au. We have pinched the latest numbers from their November 2011 report.
Social media statistics Australia – November 2011 * Figures represent users/visitors to the sites per month
1. Facebook – 10,659,580 users, 13 million visitors 2. Youtube – More >
Five media interview tips
Feb 3rd
Posted by dennisrutzou in Kim Larochelle
No comments
The prospect of being interviewed by a journalist can be quite stressful as we want to make the right impression and avoid a really embarrassing comment.
Our PR Mentor, Kim Larochelle, will be running next Wednesday, 8 February, a webinar on ‘Generate media coverage for your business’, covering all aspects of media relations including the rules of media engagement, how to liaise with journalists, what makes news and how to write a media release and a pitch.
There's no need for 'no comment' with our 5 tips
Until this webinar, here are five simple media interview tips to take onboard for your next More >