PR Blog
Dennis Rutzou Public Relations
Media coverage for your small business – video tutorial
May 17th
Most small businesses that come to our agency have one thing in mind: to generate media coverage for their business.
This 30-minute video explains how to generate media coverage and publicity for your small business, including identifying a newsworthy angle and liaising with journalists.Video tutorial by Kim Larochelle
VIDEO TUTORIAL: media coverage for your small business
Enjoy!
By Kim Larochelle, PR Mentor
You can find Kim on LinkedIn and Twitter
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How do you let people down gently?
May 10th
Just how do you let people down gently, when they have made a phone or email approach or suggestion which is unwelcome or inappropriate?
How do you let someone down gently?
I call a lot of people and occasionally I get a hostile response and I have even encountered someone hanging up the phone in my ear, but although this is unusual I have always noted it in my call diary.
I was reminded of this by a recent situation when I attended a business lunch and the guest speaker posed a Government problem they were having, which was costing them a lot More >
Innovation – Is it just a buzz word or a B2B must-have?
May 4th
It’s no secret that one of the most detested words by journalists these days is…drum roll please…‘innovation’!
Innovation
Now, this is a shame for many reasons, but justified by even more.
As a PR person I appreciate how easy it is to slip the term ‘innovators’ or ‘innovation’ into a media release or when developing key messages for your new, exciting and undeniably innovative new client. But the problem is, the word innovation gets lumped in the same ‘claim to fame’ categories as ‘world first’ and ‘industry leader’. Journalists and readers have become desensitised to these words.
So even if your business genuinely is More >
Photography tips for B2B communication
Apr 18th
It’s all about the people when developing a B2B PR campaign so the photography for an organisation that is focused on communicating to other businesses should be of people. That applies particularly if you are selling a service but is also important when you’re selling a product because customers want to trust the person before they’ll buy your product. Therefore photographs need to be of people and they shouldn’t be of actors or stock shots but the real people in the organisation.
Here’s a few tips to get started:
1. Hire a professional
There has been a trend towards businesses taking their own photographs More >
10 tips to get media coverage for your small business
Apr 13th
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >
Come in and see for yourself…
Mar 30th
An article in today’s Sydney Morning Herald details McDonald’s recent ‘transparency’ based PR stunt in which they have created an access-all-areas documentary, produced by an independent production company.
If I were to be objective (and trusting of McDonalds) I probably wouldn’t call it a ‘stunt’, I would call it an education program of sorts. The aim according to McDonald’s CEO, Catriona Noble, is to bust some of the negative myths surrounding the brand.
“We have done a lot to bust myths … but, even in our own lives we come across people [who believe them] …. we’ve made ads that tell the truth More >
Indulgent Rutzou blog
Mar 22nd
I was talking to a great friend last week. Paul Griffiths is a great guy. He was ABC TV television journalist on the old This Day Tonight and since then in his later occupation I have described him as ‘the master’ when it comes to speech and media training.
When I spoke to Paul, he had been to a funeral that morning and was going to another the next day. We both made the observation that it was depressing to go to funerals and reminded those who attended of their own mortality.
Probably to cheer Paul up, as much as anything, I mentioned More >
Consistency is the key in B2B public relations
Mar 14th
Consistency in more ways than one is a vital part of any successful B2B public relations campaign.
This means you need to keep your messages consistent across all forms of communication and you need to be consistent in delivering those messages in an ongoing way.
One of the first things we do at DRPR when we start working with a new client is to create key messages. These are usually three or so descriptive statements about our client’s organisation and the services they offer. They are not slogans or taglines, but factual statements that sum up what the company is all about.
B2B More >
