Archive for March, 2009
‘News merchandising’ is a term I came up with a few years ago. At least I think I did, but you can never be sure that it isn’t something I read in a long-forgotten article and the term was filed about in my sub-conscious for a few decades before re-emerging. But I have been using it for a while and no-one has contradicted me yet and my ownership of the term.
What I mean by the term is the conscious effort to explore every opportunity to maximise media coverage from a particular item of news to achieve the greatest possible More >
“Never more than two ads in a row”. The quick reassurance from Nova 96.9’s Merrick and Rosso settles my urge to reach for the station dials. I resist. I guess I can sit through two ads. Three…mmm probably not.
Finally a radio station has woken up to the fickle nature of the average listener and the adverse effects of advertising clutter.
Ads have become the modern day plague. As Rebecca Bealer commented on the previous blog post – there is just no way to get away from advertising these days. Subtle or in your face, advertising is everywhere, and research More >
The more I learn about social media the more I realise that it is really about conversations and what I know as a PR practitioner is that communication aims to start or continue a conversation.
The main challenge businesses have with social media is to stop talking ‘to’ their target audiences and start conversing ‘with’ them. But knowing this new audience can be a daunting task. The online audience can be fickle and scathing in its attack but yet it also gives voice to the fans and champions of a brand.
Just by listening, social media can be a fantastic More >
I’m so excited! I attended this week the two-day New Media Summit in Sydney.
Where there used to be such a thing as company’s public and private information, it is increasingly difficult for companies to keep information in their own backyard. So to us, ‘public relations’ is taking a whole different, challenging and exciting meaning.
What most speakers at the Summit mentioned is the importance for companies to listen to online conversations. If you’re not online, sharing and mingling, you can be sure there’s already someone else talking about your brand. Wouldn’t you rather know what is being said so that you More >