Archive for March, 2009

Listen to the online pulse

I’m so excited! I attended this week the two-day New Media Summit in Sydney.


Where there used to be such a thing as company’s public and private information, it is increasingly difficult for companies to keep information in their own backyard. So to us, ‘public relations’ is taking a whole different, challenging and exciting meaning.


What most speakers at the Summit mentioned is the importance for companies to listen to online conversations. If you’re not online, sharing and mingling, you can be sure there’s already someone else talking about your brand. Wouldn’t you rather know what is being said so that you More >