Archive for April, 2009
There was a time before the Internet when the acronym PR was instantly recognised as meaning Public Relations, rather than Page Ranking.
So what impact has the web had on the practice of public relations?
The online environment is another means of communication, which must be integrated within the public relations planning and activities for the organisation.
A very important point is to ensure that the website is integrated within the other PR activities that are being implemented to ensure a consistency of language and theming.
This is built around the credible key messages that describe the organisation, its products and services and are More >
While away chatting with a journalist last Thursday night at the official launch event of The Sebel Surry Hills, he put forth the comment “there are good public relations practitioners and there are bad public relations practitioners – nothing in between”. Michael Jackson’s lyrics suddenly come to mind. This comment couldn’t be more ‘black and white’. However I found my head nodding profusely in agreement.
Why is that journalists often shudder when they hear the two words ‘public relations’ echoing down the phone line? In my opinion, there are simply too many PR practitioners missing the mark out there, subsequently smearing More >
Now is the time for optimism
I have been hearing rumblings, albeit quiet ones, for some time now; a few quiet words here and there about a feeling of disdain about the amount of negativity in the media.
But it is only now that I am starting to see journalists put aside the hot topic of the ‘downturn’ and reconfigure their stories. Like in the March issue of Nett magazine where editor Josh Mehlman says, “whinging won’t get us anywhere”. He goes on to say that the thing that sets small businesses apart is their optimism. Where some people see gripes and grumbles, More >
US-based PR practitioner Gaye Carleton mentioned in a blog that “virtual on its own is a mere puff of smoke” and “while at the moment we’re fascinated with all things virtual and with virtual being touted as ‘the future is now,’ I say, ‘Just say no.’”
She goes on to say that the mix of physical – a press clipping, a press kit, a creative promo item – and virtual is fine, but she worries that PR could become an ‘at-risk’ industry.
My perspective on the subject is that the PR industry is at risk only if it does not embrace online communities.
Although More >
I loved the Dr Mumbo item ‘The Starcom Translator’ earlier this week on mumbrella.com.au.
Media buying company Starcom put out the most incomprehensible media release I’ve ever read and Mumbrella provided a very amusing translation. Well done.
I sincerely hope that the Starcom media release was not written by a person who calls themself a PR or communication professional.
The posting certainly attracted a lot of comments including a brave response from Starcom boss John Sintras.
It’s great to see such a readable blog, ezine, enewsletter or whatever we are meant to call it, in Mumbrella. I enjoy my daily updates on the advertising, marketing More >