Archive for April, 2009

PR means Page Ranking and Public Relations

 

There was a time before the Internet when the acronym PR was instantly recognised as meaning Public Relations, rather than Page Ranking.

 

So what impact has the web had on the practice of public relations?

 

The online environment is another means of communication, which must be integrated within the public relations planning and activities for the organisation.

 

A very important point is to ensure that the website is integrated within the other PR activities that are being implemented to ensure a consistency of language and theming.

 

This is built around the credible key messages that describe the organisation, its products and services and are More >