Dennis Rutzou Public Relations
Archive for May, 2009
A newspaper is not a dinosaur – extinction is out of the question
May 28th
40 years down the track apparently this will be the norm - Children at a museum. Standing in awe . Amazed at the sight of the ancient relic in the glass cabinet. Amazed at what was known in ‘the olden days’ as the ‘newspaper’.
If you caught The 7.30 Report on the ABC on Tuesday night (26 May) you will know what I’m talking about.
Thea Dikeos reported on the supposed ‘uncertain future for newspapers’. The newspaper appears to be the most recent addition to the endangered species list – and according to the recent natter on the topic, this species is quickly More >
New Twitter report from Lee Hopkins
May 26th
Just a quick heads up – thanks to my wonderful Google reader, yesterday I came across Lee Hopkins latest blog post on his latest report ‘Twitter Mastery for Business’.
Up until next Monday, 1 June, you can download this report for free. After this date, the report will cost $49 so I recommend you go visit the blog and download a copy! Thanks Lee – everyone in the DRPR office has found this report extremely insightful, in particular for one of our clients, The Global Poll.
The Global Poll is a high speed online polling community that can be utilised by organisations and individuals to reach a global group More >
Who sets the agenda?
May 26th
Why should journalism be any different from the way television programmes are aired nowadays? With Twitter and other social media channels people have not only found their voice, they have also learnt how to form an opinion and then put it out there onto the airwaves. This is true of television and now this is increasingly true of print journalism.
With the rise of the global economic downturn, the world of journalism and the public sphere is being liberated. If a newspaper cannot afford to be printed, then it is forced to move online, if the medium shifts from print to More >
If you haven’t got it already, what the RSS are you waiting for?
May 20th
I have a daily ritual each morning I come to work: first I fire up the computer, followed by making a cup of tea, checking my Outlook, opening my browser and then scanning my RSS reader.
Now it’s only been six months or so since I discovered this little gem. It was one of those things I kept hearing about and thinking to myself, “I must get onto that”. Well I did and now can’t imagine life without it.
I add more and more blogs, websites, Twitter searches and interesting stuff all the time. So instead of trying to remember to check my More >
How can Twitter improve?
May 17th
Coming back to my previous posting about Twitter, I’ve got a tip to help them stay on top of the tree: wouldn’t it be great if we could follow anyone in any language, while having their updates automatically translated and appearing on our profile in our own chosen language?
What other functions do you think would improve the Twitter site?
Kim Larochelle
Twitter, Tumblr, Flutter… a fight of character
May 14th
I jumped on the Twitter bandwagon about three months ago, not having the slightest idea what meaningful 140-character piece of information I could share with my ‘dearest’ followers. To my surprise, I picked it up fairly quickly and started seeing the potential for me and DRPR.
Then this week I heard on Mumbrella of Tumblr, which to me seems like a boosted Twitter. It allows users to post anything, whatever the format or number of characters.
And then there’s Flutter, the new ‘nano blogging’ website…
[youtube=http://www.youtube.com/watch?v=BeLZCy-_m3s]
There isn’t any Flutter. But this brilliant Flutter joke highlights the fight for fame social media communities are having and people’s More >
Women are natural networkers
May 7th
I attended a great business networking lunch last week and I think I’ve finally found a networking environment that can work for me.
I have to admit that I’ve never really enjoyed the standard business networking events before. You turn up and have to make intelligent small talk with total strangers and hopefully make some sort of business connection. I’ve met a few nice people but I’ve often found myself wishing the guest speaker would get going so I could get past the awkward small talk.
Last week’s event was the launch of a new group to Australia called The Athena Network. More >
