Archive for August, 2009

In PR, timing is everything … Or is it?


I attended an Australia-Israel Chamber of Commerce luncheon this week. One of the guests on my table was telling me how they had planned a few months ago an important launch with high media attendance expected. The ‘what’, ‘where’, ‘when’, ‘how’ and ‘who’ of the launch had all been carefully planned specifically to be convenient to the media.

On the morning of the launch, the death of Michael Jackson was announced in Australia… Unlucky! Very unlucky! Even though the Australian company had a high profile, all journalists cancelled attendance to the launch which just quickly went down the drain. As much More >

Measuring the success of social media campaigns


Gemma and I attended a workshop this morning hosted by Switched On Media’s Jye Smith on measuring social media outputs for campaigns. 

It was a fantastic start to the morning to be in a room of fellow PR, marketing and digital consultants to talk about a tool we were clearly all passionate about and one that we want to share with our clients. 

So I thought I would share some of the things we took away from the discussions (in no particular order). 

  • Set out the expectations of the social media campaign, both long and short term
  • Set specific objectives for your online campaign that relate More >

Cheer up will you


I read an interesting blog on the Dynamic Business website from a guy called Andrew Gorecki who calls himself the retail connoisseur.

Basically he argues that we haven’t had a recession in Australia. Instead we’ve experienced a normal business environment since mid-2008 and the years preceding it were abnormal. I’d like to believe he’s right and everyone can now accept it and move on.

So my request to the rest of Australia’s business community is ‘cheer up’. The gloom and doom that has been led by mountains of negative media coverage about the economic downturn has in turn meant there’s been a ‘real’ More >