Archive for August, 2009
I attended an Australia-Israel Chamber of Commerce luncheon this week. One of the guests on my table was telling me how they had planned a few months ago an important launch with high media attendance expected. The ‘what’, ‘where’, ‘when’, ‘how’ and ‘who’ of the launch had all been carefully planned specifically to be convenient to the media.
On the morning of the launch, the death of Michael Jackson was announced in Australia… Unlucky! Very unlucky! Even though the Australian company had a high profile, all journalists cancelled attendance to the launch which just quickly went down the drain. As much More >
It was a fantastic start to the morning to be in a room of fellow PR, marketing and digital consultants to talk about a tool we were clearly all passionate about and one that we want to share with our clients.
So I thought I would share some of the things we took away from the discussions (in no particular order).
- Set out the expectations of the social media campaign, both long and short term
- Set specific objectives for your online campaign that relate More >
I read an interesting blog on the Dynamic Business website from a guy called Andrew Gorecki who calls himself the retail connoisseur.
Basically he argues that we haven’t had a recession in Australia. Instead we’ve experienced a normal business environment since mid-2008 and the years preceding it were abnormal. I’d like to believe he’s right and everyone can now accept it and move on.
So my request to the rest of Australia’s business community is ‘cheer up’. The gloom and doom that has been led by mountains of negative media coverage about the economic downturn has in turn meant there’s been a ‘real’ More >
Thanks to The Inspiration Room, I came across this interesting advertising campaign this morning from Cadbury promoting Dentyne Gum.
The Dentyne Gum “face time” campaign encourages users to allocate time to be with friends, face to face.
Power down. log off. Unplug.
Have mercy on your thumbs.
Browse the world wide something else.
Send some not-so-instant- messages.
Undo/hit cancel. Be together.
Make face time.
The message in this campaign reinforces the points made in my previous post. As we continue dive head first into the realm of social media and network away as fast as our fingers can type – it More >
After reading Jo Gitsham’s last post, you may have had a change of heart, giving that networking invitation in your inbox a second glance.
Jo hit the nail right on the head with this one. With the rise in social media, face-to-face networking is becoming more important than ever.
I will admit, without social media tools like Twitter, there is good chance I would have never come in contact with the people I have. It has been great chatting online with people in the industry with similar interests.
Twitter truly is a pandora’s box of networking opportunities. However at the same time, I’ve recently More >