Archive for September, 2009
Now I’m not going to claim the credit. That would be too brazen. I wrote a blog about a month ago asserting that we hadn’t actually had a financial crisis in Australia at all. Not long after that I was joined by some very high profile commentators and politicians saying pretty much the same thing.
Regardless of what it is that we’ve been through, I am very thankful that we’ve turned the corner and now all the financial talk is about upturn not downturn.
Certainly the PR business for us seems to have turned the corner. We had a few really bad More >
I found the below graphs summarising Gary’s findings on which countries are currently taking charge with their online communication of particular interest. As expected, the US is very much dominating the blogging sphere.
If your answer is yes, then I suggest you watch this short clip.
The latest statistics on the shift towards online and social media are nothing short of mind blowing.
After watching this, if you’re not moving your business into the online sphere – you soon will be!
If this is a topic of interest, have a read of my latest article on online public relations on how getting into the social media game can improve your business. It would be great to hear your feedback and thoughts on this one.
Get excited because the latest DRPR Drumbeat e-newsletter is now out with great insights and news from all the team!
In its 60th year, public relations in Australia will have its history documented in a research project by Jim Macnamara – a project our very own Chairman, Dennis Rutzou has been invited to take part it. Dennis discusses this project in his article and his uncontainable enthusiasm about contributing to the writing the history of the PR industry in Australia.
Jo discusses the power of media training using DRPR’s work with the Almond Board of Australia as a great example.
Nicola talks about how B2B businesses can benefit More >
The other week I had the privilege of going along with Nicola Rutzou to business coach Ilan Kogus’ Mastermind program. As Ilan bounced various statistics around the antique boardroom table , two in particular made me instantly stop and think.
85% of new businesses die in the 1st year. Out of the surviving 15%, 1 in 4 will still be in business after 5 years.
Weeks later I still find myself pondering this harsh reality. What is it that differentiates those that will survive from those who will fail and fade into oblivion?
There are many variables to be considered and there is no definite More >
When it comes to social media strategy and implementation there is always the question, well whose responsibility is it? Marketing, communications, PR, the CEO or maybe the office junior?
I won’t attempt to explore this question because I think there can be many answers. What I’m more interested in is PR’s role in social media interaction. We see many sales-hungry businesses look at online channels like Twitter as another space for their ‘hard sell’ messages, posting things like, “Get more bang for your buck! Sign up today!”
Just like we do when explaining how to engage all media forms, print, broadcast, radio More >