Archive for October, 2009
Today’s rant is a subject close to my heart. Why do we work such rigid office hours? Why isn’t there more flexibility in working hours for office workers?
Most of us really don’t need to be glued to our desks and computers five days a week from 9 am to 5 pm but most of us do it. Or worse still plenty of us work several hours either side of these standard hours.
What’s wrong with starting later or finishing earlier or even taking a whole day off on a regular or occasional basis? I think we’re still following the ridiculous practices More >
I often find myself contemplating the massive budget that would be required for a client to bring some of my huge, creative campaign ideas from the pages of my notebook to reality.
In fact, I’ve been pondering how to get around the good old money factor for a client only this week. How do you achieve amazing results and wide spread coverage with limited dollars?
With this very question top of mind, I was extremely impressed when reading a post this morning on The Inspiration Room blog about a recent award winning PR effort in Romania.
This agency had no budget. Zero.
Arsenoaiei & Matasel’s “Accidents Can Happen More >
Blogging has become a popular marketing strategy to establish an organisation as an industry leader, provide insights and connect with online audiences. However, Australian public relations agencies have been slow taking up this practice for their own businesses.
Only one quarter of members of the PR industry group, the Registered Consultancies Group (RCG) have a company blog.
The RCG is part of the industry body the Public Relations Institute of Australia (PRIA) and seeks to provide professional standards on consultancy operations for PR agencies.
“Blogs can be an effective tool for setting yourself up as an industry leader, creating brand awareness and encouraging More >
As Kim mentioned in her latest blog, we’ve been doing quite a few website reviews of late, which means looking and researching many, many websites.
Most people tend to underestimate the power of good wording on a website, for most it’s about making it visually appealing and maybe having some cool effects.
So I thought I’d put together a bit of a list of the most common website copy crimes I come across.
Feel free to suggest and discuss others that make your list.
1. What do you actually do?
It’s surprising how many websites I come across where it takes me at least More >
We’ve been doing a lot of website reviews for our clients lately and one thing that strikes me the most is the lack of clear objective(s) organisations often have for their website. Trying to be everything to everyone with a website is a risky business that can result in high bounces and low user retention and interaction.
Three of the most common problems we’ve encountered with websites include: