I often find myself contemplating the massive budget that would be required for a client to bring some of my huge, creative campaign ideas from the pages of my notebook to reality.

In fact, I’ve been pondering how to get around the good old money factor for a client only this week. How do you achieve amazing results and wide spread coverage with limited dollars?

With this very question top of mind, I was extremely impressed when reading a post this morning on The Inspiration Room blog about a recent award winning PR effort in Romania.

This agency had no budget. Zero.  

Arsenoaiei & Matasel’s “Accidents Can Happen More >