Archive for December, 2009
I know it’s a bit a cliché but gee this year seems to have flown by, and we now find ourselves just two sleeps away from the annual visit from Santa.
I, like so many other people have spent lots of money buying gifts for friends and family and then crossing my fingers that they’ll be enjoyed and used by their recipients.
Often it’s the unexpected gifts that are the most appreciated and that’s why I wanted to reflect on the generosity of so many people in helping me raise $3,500 for the Juvenile Diabetes Research Foundation (JDRF) in the past few More >
The beauty, peace and serenity of the Blue Mountains formed the perfect backdrop to what was deemed DRPR’s best offsite meeting to date.
Last week the team escaped to a quaint cottage in Bullaburra for a day of strategic planning for the year to come. With everyone focused, a hefty agenda to plough through and ideas and creativity flowing in abundance, the team ended the day with energy levels going through the roof – 2010 is shaping up to be an exciting year for DRPR.
Aside from a definite focus on strategy and business growth development, team bonding played a significant role More >
School’s out for 2009 and it got me thinking about my own education. I’ve only been in the PR business for about two years and while sometimes I would love that to mean I am in my early 20s, that is not the case.
I returned to study when I was 25 when I decided a career in retail wasn’t going to cut it and threw myself into a communications degree at the University of the Sunshine Coast.
Firstly I want to clear up that the uni I went to was great. Small class numbers, good lecturers, good facilities and plenty More >
I received a business letter yesterday. It came through the post in an envelope with a stamp on the front. It was quite a novelty and a reminder to me of how email has overtaken daily business written communication.
So much so that many people starting business careers today would not know how to layout and compose a business letter.
Emails as a means of business communication are full of inherent faults and frustrations caused by bad planning, poor written construction and a failure of the recipient to read beyond the first paragraph.
Not surprisingly it is a question we are often asked. In a competitive situation where a potential client is trying to decide between submissions from rival consultancies, how can you decide which one offers the best value for money?
Let me answer the first question first. At DRPR, we charge a monthly professional fee (not a retainer), which is calculated in accordance with the potential level of involvement.
In other words we are pre-selling our hours which are calculated with the aid of a template based on extensive experience of handling similar situations in the past. We work on the principle that when More >
Last night as former NSW Premier, Nathan Rees’ fate was sealed and Kristina Keneally stepped up to take on the scrupulous task, the Australian female population took two great steps forward in the ongoing battle for equality in the political stakes.
NSW now has its first female state Premier, a promotion which also marks the first female double act in Australian political history with Carmel Tebbutt announced as her deputy.
A cause for celebration? You would think so.
However unfortunately the media decided such a landmark in Australian politics wasn’t ‘sensational’ enough to be the ‘hook’ of the story and decided to go with More >
A little known fact about me … I love gadgets and technology and for some reason I’m great at operating all manner of gadgets like DVD recorders, phones and cameras. I rarely read a manual. I just have this intuition.
I spent five years as the PR person at Panasonic which definitely contributed to my passion and knowledge, and then three years as the PR Manager at Dick Smith Electronics which built on this.
I’ve recently joined the iPhone revolution and took delivery of my latest favourite gadget last week. I’ve fiddled and faddled with it, downloaded a few great apps and More >