Archive for January, 2010
It’s now time to turn the page on 2009 and focus on the year ahead: 2010, year of the Tiger. In Chinese tradition, the Tiger is smart, determined and socially oriented. It doesn’t mind a challenge and is thrilled to be in new places.
So with this in mind, the start of the new year is a great time to review your business plan and explore areas of growth for 2010. One way to do this is by bringing your team together and looking at what is called a ‘blue ocean’ strategy.
Explore the blue ocean
The Ansoff growth matrix (below) is a More >
I’m constantly being asked by friends, family and colleagues – What is the point of Twitter? To be frank I actually thought the same thing when it was first introduced to me.
I couldn’t work out why anyone would want to know about the mundane aspects of my life! I still hold to that philosophy but I can now see both a business and social application for the ever popular Twitter.
Businesses that use Twitter well are those that use it both to disseminate information but also to respond to customers queries. Telstra Bigpond is one company that comes to mind. @BigpondTeam More >
In all the current debate (for debate read hysteria) about climate change there is an elephant in the room that has gone largely unnoticed.
It’s over population and despite what we do about limiting our CO2 emissions, if we can’t stabilise or reduce the population of the planet; it seems to me that these efforts will be largely wasted.
A few years ago my client was the Freedom from Hunger Campaign which was a campaign connected with the World Health Organisation concerned with helping the world’s hungriest nations to feed themselves, not reply on handouts.
At one stage it held the Australian record More >
I overheard two business colleagues speaking late last year in a networking session. The first one said across the table “It’s the year of the tiger next year, isn’t it?”. The second one who happens to be of Chinese descent agreed and from that moment onwards I knew 2010 was going to be a great year.
If you’ve looked at the DRPR website you’ll notice that it features a tiger and although it started out as a design element, over time we’ve adopted it as our mascot. Hence I was extremely excited when I found out that we are about to More >