Archive for February, 2010
I’m not confused about how passport forgeries have been used or indeed how three innocent people have reportedly had their identities ‘stolen’. What perplexes me is that many media outlets have published all the other details.
Apparently the three Australians whose identities were stolen are not those pictured in the newspapers and in other media but the other details are correct. So the poor individuals have just had all other details printed like their full names, More >
Sitting at your desk in the bubble which is your own agency, do you ever wonder what goes on behind the walls of other PR agencies around Sydney, Australia… the world?
Often agencies are rather closed when it comes to internal practices and client processes and for good reason – it’s a jungle out there and one needs to keep a competitive mind set.
However perhaps opportunities are being missed while existing entirely within your closed in, sealed tight box. Letting the walls down slightly and sharing with others in your industry can have its benefits.
I really think more businesses are starting to ‘get’ the potential of social media and the way in which some businesses are using it is very impressive and clever.
For instance, we can all agree that the @BigPondTeam has really done some great things leveraging Twitter. Twitter is the perfect channel for having a whinge and I know from personal experience how some people love to whinge about Telstra and BigPond (I used to work at a Telstra Shop many moons ago). Then all of a sudden this big corporation replies to your frustrated tweet (and pretty quickly, I’ll add), asking More >
Onya Magazine: a web zine (and in late 2010 a bi-annual print one too) all about Australian people, businesses, culture, sports, places, beauty, fashion, environment, politics, lifestyle, music, issues, arts and ideas. It aims to be a hub of inspiration and information for its readers.