Archive for March, 2010
DRPR’s latest quarterly e-newletter, Drumbeat is packed with PR insights, tips and news from the industry and the DRPR team.
Click on the image below to read the articles in full. Happy reading!
Always better late than never – here is the run down on DRPR’s latest team bonding venture!
DRPR’s keen photographer, Nicola Rutzou organised last month’s DRPR social, taking the team on an educational and fun photography expedition.
After a short lesson in the office, the team set off into the city to discover the colourful and exotic wonders to be seen at the recent Chinese New Year celebrations. With cameras poised , everyone explored the maze of activity - all on the hunt for that golden shot.
As twilight set upon us and the lanterns in the trees blazed with colour, the team enjoyed indulging in a diverse range More >
The last 12 months have seen their fair share of social media campaigns for fast moving consumer goods (FMCG) brands. In Australia, we can remember the Pepsi ‘Refresh project’ and Crust Pizza’s #CrustFreePizzaFriday Twitter campaign among others.
Chewing gum is not typically what I would call the ‘hip’ thing in consumer land so launching a new gum would probably be quite challenging. However one company has managed to cut through the clutter successfully.
Wrigley launched in Australia its ‘5’ gum in mid 2009. According to a Wrigley ad featured in Convenience World (February/March 2010 issue), the company claims it to be ‘the most successful gum launch in More >