Archive for April, 2010
The management of issues that could have an impact on the business has always been a big subject to all in management and particularly to those in public relations.
It was important in the era of print, radio and television, but today it is even bigger with the impact of online media, particularly social media, blogs and twitter with the capacity to communicate and influence people by the millions in an instant.
We have all seen the FaceBook examples of ‘United Airlines smashed my guitar’ and Dell and Dominos online, but if you are in a responsible position in any organisation, what More >
Is this response greeting your media release?
Anyone with anything to do with the media is now several metres deep in indiscriminate emailed media releases.
I blame incompetent PR people, the DIY PR books and articles and those people who whip out media releases to all in the forlorn hope that some journo will find the story interesting.
Quite often the subject is irrelevant to the medium concerned and the story so badly written that it is hard to work out what they are trying to say.
For sixteen years I produced and presented a daily business radio program on the community radio network More >
Isn’t the term ‘environmentally-friendly’ such a cliché in the 21st century. When I was at school it would have been unheard of to discuss ‘the environment’ and to talk about the need to ‘save’ it.
Like so many clichés in modern society, so many of us just pay lip service to it. I actually find it somewhat perplexing that on one hand we talk about reuse, recycle and all that and yet we happily dispose of items from clothing right up to televisions, computers and mobile phones on a daily basis. I can only imagine how many of these types of More >