Archive for May, 2010


Are digital swarms the next big thing in social media?

I was made aware of  this video when doing research on digital swarms and after watching it I started to wonder whether this is the next big thing for social media.

For those who are new to the digital swarms concept, it is based around the power of the consumer. The more consumers that sign up to purchase a service/product, the cheaper the deal becomes. To ensure they get the deal or to lower the price even further, consumers then share the deal with their friends through social networks.

 A great example of a digital swarm is Ouffer, a site which features a More >


“I Work in PR and My Family and Friends Have No Idea What I Do”

With a following of more than 4,400, I assume this aptly titled facebook group is not just a tongue in cheek play at the supposed ignorant masses, but more of a cry of frustration from an embattled group of PR professionals! Ok, that may be slightly melodramatic.

Like all support groups (momentarily forgetting that I have never actually been a member of a support group – although something I might consider in future if my shoe collection keeps expanding at its current rate), I find it is important to share a qualm such as this with like minded individuals in order More >

Creek crossing

The Outback waving protocol


I recently came back from a two-week trip in the outback where a couple of friends and I travelled aboard our hired 4WD campervan AKA beloved Bessy. We drove 3,532 km from Broome to Darwin, stopping in national parks and towns (the few towns there were…) along the way.

During this blissful journey, we came across many cars, trucks, campervans, motorbikes and so forth and ended up developing an ‘Outback waving protocol’ including ‘Golden rules for waving at a driver’, ‘General observations’ and ‘Types of waves’.

Before I go on, you are probably thinking: ‘what has this got to do with this More >

Is corporate social responsibility really genuine for most organisations?

Sadly I think not. For most corporate social responsibility (CSR) is just a fancy term for what they were already doing in the first place.

Ultimately for most companies their main aim is to make money, and contributing to the society is way down their list of objectives. There are plenty of organisations who would have us believe they really ‘care’ but ultimately businesses aren’t capable of it.

The exceptions are a handful of companies that have CEOs who really believe that it will benefit their organisation to make a genuine contribution. If the CEO and other leaders are not on board More >