A year ago on the DRPR blog, we debated the future of newspapers which seemed to be doomed to extinction, making place for their online counterparts.

More recently, editor of Human Capital Magazine Iain Hopkins also questioned on the PRinks blog the future of his profession based on the fact that the internet and social media have opened up the way for basically anyone to publish anything.

Print media is having it tough… and I can only assume this debate will keep on going. But what about television news? Is it also threatened by amateur film makers in search of the next breaking news?

The launch earlier this week of YouTube’s CitizenTube might be just what will spark this debate.

CitizenTube selects and aggregates the latest ‘citizen news’ footage uploaded onto YouTube. Making the best use of social media, CitizenTube asks YouTube viewers to suggest videos to be uploaded onto CitizenTube via Twitter.

What will be interesting to see, in my opinion, is how fast the afternoon/evening news programs will be at picking up content from CitizenTube. Many morning and ‘soft news’ television programs include sections on most viewed YouTube videos and I can only assume the 5, 6 and 7pm news will follow that path with CitizenTube.

This being said, I can’t really see how CitizenTube would completely steal the spotlight over television news. At the end of the day, after having spent eight hours in front of my computer, sitting down on the couch and switching the ‘big’ screen on sounds quite appealing to me.

What do you think? Will social media and news sites like CitizenTube have a fatal effect on our evening news? Will television news also join their printed friends to the list of endangered species?

@KimLarochelle