Microworkers – a case of ethics?
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to earn that little bit of extra money right? So I clicked through to the website, but as I started to read more the first thing that came to mind was surely this isn’t ethical!?
According to the homepage employers are asking people to blog about their products, post reviews to websites and blogs, become a Facebook fan, follow them on Twitter and the list goes on.
I can understand if businesses are trying to find people to review their products, as long as the reviewers are honest. However there is an ongoing debate about whether paying bloggers to review products is ethical (see my last post on the ethics of food blogging) and asking people to become fans of your brand on social media takes it that one step further!
Personally I believe that it is not the amount of fans or followers you have on Facebook and Twitter it is how many are engaging with your brand and providing valuable feedback and real referrals.
If you are paying someone to become your fan or follower then how likely is it that they are going to be interested in your brand and really engage with it? Is it likely to help you promote your products and/or services? In my view, probably not, it is likely to just make you feel better about yourself, being able to reach those milestones of 100, 200, 1000 etc fans.
So when you are looking to set up your social media strategy or reviewing it, think about what you really want, hundreds or maybe thousands of people who ‘like’ your brand or maybe just a couple of hundred people who really love you brand and are engaging with it?
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