Archive for August, 2010
In my experience in the communications industry, a quick Google of communications related blogs and voila, you are overwhelmed with lists! Lists of top ten tips, top twenty time saving techniques, three points to writing the perfect blog/media release/article, top ten hated things people blog about, top ten ways to get the media’s attention. What’s with all the lists people?
So what’s in a blog?
Is it about what you’re saying or how you’re saying it? Obviously it’s both, however some people feel they need to stick staunchly to the realms of the unsaid ‘blog code of conduct’. But there are no More >
Small businesses have forever been faced with the ‘chicken or the egg’ question… And that’s particularly true when it comes down to dedicating resources to business PR & marketing.
They need to invest in their company to grow its market share, but at the same time they need to have a larger market share (and therefore budget!) to be able to invest in their business…
So how – or really when – can small businesses break this vicious circle and start putting in place some small business PR strategies?
Here are my top five tips that indicate when a small business is ripe and More >
The term ‘keep on message’ is one that we are familiar with during an election campaign as political leaders try and repeat the slogans that have come out of research as the sentiments that will best appeal to those important voters in the key marginals.
But why do they do it?
The simple reason is that repetition is how human beings remember things. It started with the repetition of the two times tables when we first started school and the same principle applies in all other instances where we need to remember something, or someone else feels we need to remember it. More >
Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.
At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their More >
Sitting around the dinner table last night my family and I were having a typical ‘solve the problems of the worlds’ conversation over a few glasses of red and the topic of respecting politicians came up.
Everyone around the table had some very valid points, but the one consensus that surfaced, regardless of political persuasion, age or gender, was that the Prime Minister of Australia should be referred to as just that, ‘Prime Minister’.
This may sound odd at first, but there have been several examples in recent media coverage, especially in interviews and even in the leader’s debate held a few More >