Archive for September, 2010
One decision all PR graduates are faced with towards the end of their uni degree is whether they want to step into the world of in-house or agency PR. For me the decision was clear cut, agency life seemed the one for me, at least, I decided, for the first few years of my career anyway.
However, something that wasn’t discussed and I didn’t even give a thought to was the difference between boutique and larger agencies. During my final semester of uni I interned with a larger PR agency and was offered a job More >
I am just about to embark on an overseas holiday for a few weeks. It’s funny what thoughts get you excited about an impending holiday. Yes it’s the fascinating new culture and history of the destination, perhaps also, the idea of swimming in the crystal clear blue waters of the Mediterranean… but more than that, for me, it’s the isolation; the peace and quiet. No perpetually ringing or beeping mobile phone, no constant trickle of emails entering my inbox that require immediate attention, no spontaneous tweeting or considered blogging… the list is endless.
I know some More >
There seem to be a day, week, month or year for every celebration… And at the moment in NSW, it happens to be Small Business September, an initiative by NSW Industry & Investment.
Small Business September made me reflect on the professional services industry and the huge opportunities that exist in providing adequate services to small businesses. The maths is quite straightforward: there are about 650,000 small businesses in NSW alone and micro business (one with four people or less) is one of the fastest growing sectors in the state’s economy.
So why have small businesses been traditionally More >
If you’ve ever read any of the blog entries produced by DRPR you’ll probably know that we are not fans of the term ‘spin’.
I’m a strong advocate of being true to yourself and therefore conforming to your natural communication style which flies in the face of PR being seen as ‘spin’.
I was highly amused when Julia Gillard proudly announced that she was going to be the ‘real’ Julia for the remainder of the election campaign. I was fortunate enough to be out of the country at the start of the campaign and in fact arrived home when she made this More >
I started my public relations career as a bright eyed 19 and 3/4 year old after a brief stint in journalism. You could say I was catapulted into PR as the newspaper had closed down.
Interesting, as a young aspiring journalist I had a low opinion of PR people who we derisively called ‘the gin and tonic men’. There were very few females in PR in those days although one of the joint managing directors of the consultancy I joined was a female – Esta Handfield.
I was only marginally keen at the interview (which had been organised More >