Archive for October, 2010
I attended a fun and insightful workshop on ‘Media Skills’ run by Sonia Zavesky last month.
The workshop began on the premise that, “With more than 1000 PR firms in Australia, newsrooms are literally being bombarded with media releases”, so how do you add value to your story, media release, pitch or announcement?
Sonia offered a string of pearls of wisdom in a very succinct and very entertaining way. The workshop produced some great insight into how public relations people should and shouldn’t interact with the media and Sonia illustrated this beautifully, purely through her interaction with More >
The most enduring question that has been constantly raised during my public relations career is how do you measure public relations success, or if you like in bean counting terms, justification for the cost outlay.
I was reminded of this hocus pocus logic by a story in the current edition of BRW about the Chilean miners being given Oakley sunnies to protect their eyes when they reached the surface. According to the article More >
This week I attended the most thought-provoking, challenging and stimulating seminar I have been to for a while…
The Public Relations Institute of Australia was hosting Canadian Blair Enns, a business development consultant for marketing communication agencies. Blair is the founder of Win Without Pitching, a firm whose concept is against the ‘free pitching’ approach used widely by creative agencies (e.g. public relations, advertising, marketing).
Listening to Blair discuss his ‘Twelve Proclamations’, I suddenly believed that there was light at the end of the tunnel… No more hours spent researching, brainstorming, writing proposals and preparing More >
From my observation sponsorship is often really misused within a marketing mix. Often it’s driven by the personal interests of the CEO or a knee jerk reaction to any approach by a potential group.
Sponsorship should be considered carefully and rather than waiting for a potential organisation to contact you, you should identify potential organisations that have a good fit with your organisation or brand and be proactive.
I saw a recent example of a poorly selected but very expensive sponsorship. I’m a keen cyclist and follow the professional sport so was watching closely More >