Archive for November, 2010
I’ve met a lot of people lately at various networking events who have asked me what the difference is between marketing and public relations.
I have to admit, even for me who works in these industries, they can be at times two very confusing concepts… They both look at the promotional potential of a business and they both try to look at a product or service from the customer’s perspective. Add to this the fact that some marketing agencies extend their offering to include some public relations services and PR agencies refer to their clients’ marketing calendar to devise appropriate activities More >
I’m old enough to remember when the fairytale romance of Charles & Diana was announced. The Women’s Weekly (which I think was still published weekly at the time) had a special edition and so did The Daily Telegraph and Daily Mirror. The broadsheet newspapers covered the story in passing because they were a bit more serious back then as did the ABC News.
Now cast your mind back to yesterday when the ‘fairytale’ romance of Wills & Kate was formalised with an engagement announcement. The Women’s Weekly (now published monthly but for obvious reasons not called the ‘Women’s Monthly’) no doubt More >
An annual ‘must’ marked in my diary is attendance at the annual Registered Consultants Group Conference, which was held last Friday.
Our consultancy is a foundation member of the RCG which is organised under the auspices of the Public Relations Institute of Australia and is the peak body for public relations consultants.
A conference topic that was a standout for me were the sessions on evaluation of PR effectiveness. There is a world wide move to achieve a global standard of measurement and evaluation, which was debated at a conference in More >
I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.
However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >