Archive for December, 2010
I attended a networking lunch with the wonderful Athena Network earlier in the year where a guest speaker Linda Anderson enlightened the group on the subject of getting a bit more balance in our lives. In her opening statement she made a great point. The term work-life balance needs to have a new name because your ‘work’ and your ‘life’ are not two separate entities ie. your work is part of your life no matter what you do for a living.
From that day forward I haven’t been able to use the term and from hereon in I More >
When I first started in public relations a great of attention was paid to how incoming calls were handled as it was regarded as a critical factor in the first impression that was formed about the organisation.
But apparently that is no longer the case as the number of calls that are now answered with the automated ‘Please choose from the following options’ seems to be increasing quickly.
We all know of the celebrated Telstra, Optus, Foxtel phone systems but the ones that are really annoying are those that have no option that fits your requirement so in desperation you finish up More >
Syncapse, a social media management company, recently conducted a study around measuring the Return on Investment (ROI) of Facebook.
According to the study each Facebook fan is worth $136.38.At the Sydney Bloggers Festival I recently attended, the overall consensus was that you really cannot put an ROI figure on your Facebook page. Therefore when I saw this statement from Syncapse on a blog post by Jeff Bullas I was intrigued as to how on earth they came up with this number.
How the study worked was that Syncapse collected data from over 4,000 consumers across North America about the top 20 More >
Click on the Dynamic Business logo to be in the chance to win a spot in DRPR’s PR Mentor program, valued at $3,300 which featured on the Dynamic Business site today!
”The people at Dennis Rutzou Public Relations (DRPR) in Sydney have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full PR program at a time when it could make a significant contribution to their future. That’s why they’ve developed PR Mentor, a cost effective 12-week group training and mentoring program specifically tailored to small businesses and start-ups.” Dynamic Business More >
Working in PR our focus is usually geared to our client’s communication strategies, both externally with their stakeholders and internally within their business.
Just over a week ago, DRPR decided it was our turn for a little self reflection and R & R.
The team drove up to the Blue Mountains for an overnight stay in a gorgeous house with a big open fire and leafy outlook. Along with plenty of tea and scone breaks and a few too many packets of Mentos that left us all feeling a little sugar high, we poured over our internal processes and put our heads More >