Archive for January, 2011
My last blog ‘Marketing vs PR – What’s the difference?’ generated a few comments and questions about PR and marketing and which discipline should prevail. The discussion led to a different but related topic raised by PR professional Craig Pearce: the relationship between dialogic [two-way] vs monologic [one-way] communication and when it might be appropriate to use one over the other.
In the first instance, let’s look at one-way communication.
Examples: statements or media releases issued to the media, flyers/brochures, static websites and advertisements
Why is it that when we have a natural or even man-made disaster in Australia the media totally saturates itself with the same story from every conceivable angle.
Did anyone else notice that for several days last week there was almost no other news reported other than the Queensland flood disaster. It was as if it would have been insensitive to talk about anything else.
As a PR practitioner I was happy that I hadn’t chosen that time to make a big announcement on behalf of a client because no one would have paid any attention.
For me the media saturation led to More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
It looks as though the DRPR blog has earned itself some kudos as a result of our personable blog voice.
Whilst we like to keep our blog posts informative and topical, we never cull any of the personality behind the team’s contributions. As a result, the DRPR blog has received a nice bit of recognition from Paul Roberts.
Paul is a 15-year PR veteran with a combo of agency and corporate experience and a well known name within the industry. He formulated a list of the top 33 blogs of 2011 and who do you think got a place on this golden More >