Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.

I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011.
The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.

What does the future hold?

Firstly it is likely that we will see an increase in corporate blogging. At present a number of companies and especially CEOs still do not understand the benefits of blogging, thinking it is a waste of time. However the benefits are starting to be seen, as more than ever, it is easy to share blog content through social media.

Sharing of news over social media will also increase. In Australia this week we have seen a great example of this with the Queensland floods. You no longer need to go on a news site to hear about what is going on in the world. People are tweeting and re-tweeting news and linking to articles. News sites will need to make it easy for people to share their content over social media and media releases and news will need to have more attention grabbing headlines in order to drive more re-tweets.

I have to agree with Mashable’s prediction that there will be greater demand for exclusives. This is due to breaking news being instantly seen and online publications therefore trying to find ways to differentiate themselves from others.

We will see rapid growth in publications’ use of multimedia, e.g. podcasts and video interviews. Providing visually rich content to publications is therefore going to become more and more necessary for PR people and organisations.

I will also be interested to see if location based media such as Foursquare and Facebook take off as I don’t think that this has happened quite yet.

Do you agree with the above? Do you have any more to add?

@petra_aitken