Why is it that when we have a natural or even man-made disaster in Australia the media totally saturates itself with the same story from every conceivable angle.

Did anyone else notice that for several days last week there was almost no other news reported other than the Queensland flood disaster. It was as if it would have been insensitive to talk about anything else.

As a PR practitioner I was happy that I hadn’t chosen that time to make a big announcement on behalf of a client because no one would have paid any attention.

For me the media saturation led to More >