Archive for February, 2011
I’ve had a bit of a revelation about employee or internal communication of late. I’m sure it’s been obvious to many people but I’ve just made the link. You can have the best employee communication system ever but if your employees aren’t engaged then it’s a complete waste of time.
My colleague Kim Larochelle and I are members of a group called Mastermind headed up by the one and only silver fox Ilan Kogus and he teaches us a methodology called the Great Game of Business (GGOB).
The main principles of the GGOB are focused around open book management and explaining the ‘why’. Sounds More >
“We haven’t set a budget for PR, but that’s not a problem, just tell us how much you need to do the job properly”
You know that even after all my years in PR I have never ever heard that phrase uttered by any potential client.
I was reminded of it recently when a potential client we were pitching to said: “We don’t have much of a budget, so we’ll need to work on the minimum.” What is even more curious, he thought he was the first person to tell me this.
What is it with PR More >
Our home air-conditioning broke down last Tuesday during the historic heat wave which hit Sydney with temperatures up to 42 degrees on the Saturday.
Naturally we needed to get in touch with the air conditioning people, but who were they? Fortunately my wife keeps great home accounting records and found the company even though it was six years since we had last been in touch.
They told us that sad news that our unit was terminal and a new unit to power our air con is about $7000.
We had previously been happy with their service, so why hadn’t they kept in touch. More >
Around Christmas time last year (2010), the promoters of Big Day Out announced that patrons attending the second Sydney show would be allowed to take a friend for free, as capacity was just over the midway point (19, 000), which caused uproar within the music community as it was effectively offering half price tickets.
Big Day Out (BDO) is an annual music festival which began in 1992 and is held across Australia and New Zealand in January every year. Each year the line-up of artists has been bigger and better, with the likes of Nirvana, Iggy Pop, The Ramones, Red Hot More >