Archive for March, 2011
If you’ve read any of my recent blogs or articles you’ll have realised that I’ve started to hone in on the topic of employee engagement.
I’m in my very early exploratory phase of this topic so if my rantings seem a little naïve to those of you who consider yourself ‘employee engagement/empowerment’ gurus then please forgive me.
One small observation I’d like to make based on my own experience inside a number of large organisations (you know who you are) is that employee engagement which many consider to be a fancy term for internal communication is a very low priority for many More >
A question which is almost always raised by the potential client during the proposal presentation meeting is: “How good are your media contacts?”
Behind the question is the belief that good media contacts are essential to get a story published and that there is some sort of secret society that only journalists and PR people are members of.
Sure media contacts are of some value but their importance within a PR program are much overstated.
If you are a PR person who is known and trusted by the journalist, they are more likely to answer your telephone call, or call back, other than More >
Last February, we launched a new PR training and mentoring program specifically tailored to small business owners: PR Mentor .
The feedback from participants in the PR Mentor program has been so positive that we’ve decided to run the program again starting on Friday, 27 May.
The PR Mentor program is ideal for:- Small business owners who want to get the edge within their industry
- Start up businesses needing to get the word out about their new services or products - Solo marketing managers who don’t have PR experience and want to gain greater responsibility in planning More >
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
- A shift in politics?
- The climate change debate?
- The impact of online journalism?
- Online retail growth?
- The evolution of traditional media and the ‘new’ news format?
The PR Report recently published an incredibly comprehensive list of the ‘The Top 20 Trends’ PR practitioners can expect to see in 2011.
The list of identified trends included changes in social media practices, the evolution of a ‘new’ style of news, shifts in the political climate of Australia, the rise of the web and its effect on journalism, increased accountability, ie. Wikileaks, climate or ‘Earth’ change as it is predicted to be called, and a greater demand for exclusives More >
QANTAS CEO Alan Joyce announced at a Senate inquiry in Canberra this week that “We [QANTAS] have a commitment to safety leadership”, and followed it with “somewhere in the world a QANTAS group plane takes off every second and there’s only a ‘technical problem’ every four minutes”. If you do the maths, that equates to 1 in every 240 planes having some form of malfunction, a fact which doesn’t put travelers at ease especially considering the escalating number of engine problems and recent scrutiny over pilot training.
Joyce blames “…the press interest and the press scrutiny,” for the rising fear and More >