Dennis Rutzou Public Relations
Archive for April, 2011
Conducting personal matters during business hours: Gen X vs. Gen Y’s views
Apr 28th
We had a rather heated discussion over dinner the other night regarding conducting personal matters, especially in regards to social media, during business hours.
Is checking a personal email, taking a personal call and checking your Facebook page during the day acceptable? The Gen Y contingent seemed to think, that in moderation, these things were absolutely ok though the Gen X representatives at the table didn’t agree. Their theory? That people are losing the skills to communicate. No longer are people chatting around the coffee machine coming up with great business ideas, they are now checking their Facebook page during their More >
Writing a media release
Apr 19th
I was recently invited to present a webinar on ‘Writing an effective media release’ as part of Deb Pilgrim’s Business Building Blocks program. Here are some of the insights I shared with the group…
When do you need a media release?
Media releases are one of the tools commonly used in public relations to announce something newsworthy about an organisation. It could be, for example, the launch of a new product or service, the company’s anniversary or support of a community event, interesting industry trends, the release of the results of a survey and much more.
If you have a story you believe would More >
Fundamental truths of success in public relations
Apr 14th
By Craig Pearce
Craig Pearce
The culture of public relations is not only based on a gratifying and inspirational aesthetic, but PR also contributes positively to society. To meet the challenge and leverage the opportunity that contemporary society is providing PR with, PR practitioners need to continually evolve and educate themselves, take a leadership position, collaborate excellently, know their way around social media and, very importantly, be a nice person!
Helping society One of the most important strategic elements of public relations is identifying organisational stakeholder needs and wants. The PR pro then informs the organisation of stakeholder positions and helps the organisation evolve More >
Changing attitudes
Apr 7th
Dominating the news of late is the recent controversy surrounding the culture of the Australian Armed Forces in relation to bullying, sexism and an ignorant approach to the systemic problems that seem fairly deep seated within the ranks. This week was also the sentencing of a Melbourne café owner where several workers bullied an apprentice to the point of suicide.
Aside from the obvious systemic failures in both these circumstances, I think another factor at play is in one word, ‘attitude’.
A negative attitude breeds intolerance, persecution and in less serious scenarios than the ones mentioned above, a considerable reduction in productivity.
DRPR’s More >
