Archive for May, 2011
A few weeks ago, while enjoying a leisurely lunch with my family, I found myself drifting in and out of the conversation as my thoughts idly turned to the use of the apostrophe. It’s a topic that’s very dear to me. Almost as dear as the macaroni necklace I was wearing on the occasion of said lunch. You see, when it comes to apostrophes and Mother’s Day, there are two schools of thought. Some people like the apostrophe to appear after the ‘s’ of mothers, but it’s more commonly written with the apostrophe before the ‘s’. It really depends on More >
As an avid cyclist and user of Sydney’s cycle ways I was excited to attend the WOOP! Rolling Festival on the weekend. WOOP! Rolling Festival celebrated the newly finished Bourke Street cycle way which runs from Waterloo to Woolloomooloo.
The amazing thing about this event is that it was started through Facebook. Jackie Lau co-founded a Facebook group called I love Sydney Bike Lanes & Cycle Ways in response to a campaign by Alan Jones against the City of Sydney council’s new bike paths. Through this group, she organised and promoted WOOP! Rolling Festival by creating a Facebook event.
The Facebook group now has More >
I remember a TV commercial of a few years that showed the back view of a very well muscled dentist (with a bare torso) at his morning mirror with the voice over saying: “Rob is a dentist but we can’t show his face”, and went on to say that more dentists used an OralB toothbrush than any other.
Commercially the ad was outstanding and rewrote market share in the category.
It was based on the creative use of research and was a ground breaking commercial as toothbrushes had not been previously advertised on TV and the per capita use of toothbrushes was More >
So it was quite ironic that 30 minutes later, back at my desk, I was reading these exact words in Craig Pearce’s Public relations 2011: issues, insights and ideas report: “Public relations strategy More >