Archive for June, 2011
A story appeared in the Sydney Daily Telegraph on June 8, 2011 that I thought I would never see in my lifetime. What’s more it was published in a mass circulation popular tabloid.
It was headed ‘Will PR make you money?’ and described that PR has one of the highest ROIs and often generates greater returns than advertising. Funny about that, because it is what I have been saying for years.
“Factor into your decision making that PR is the only form of marketing to positively affect other forms of marketing.
“When news coverage about a brand is positive and prominent, every other form More >
I find it really amusing when I get asked by people – ‘Are you busy?’. For some people it seems to have become a substitute question for – ‘How are you?’.
It’s a great example of how the language of business evolves over time. For those who have adopted this rather flippant introductory question I think you should rethink it.
Why should whether you’re busy be some sort of measure of your wellbeing. It’s like they are avoiding asking you anything too personal.
Of course, the rhetorical answer to the question – ‘Are you busy?’ is ‘Yes’. If you say anything but yes More >
We had a look in my post last week at the reasons why a small business should or should not have a presence on social media.
A recent survey on ‘Social media for small and medium businesses’ commissioned by Optus showed that a majority, 56 per cent, of small and medium businesses do not use social media, nor have any short-term plans to start.It might sound like a surprising statistic considering that social media can bring opportunities to forge better relationships with customers, build a business’ reputation and help it win new clients. One would think that interacting on social media More >
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).
It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >