We had a look in my post last week at the reasons why a small business should or should not have a presence on social media.

A recent survey on ‘Social media for small and medium businesses’ commissioned by Optus showed that a majority, 56 per cent, of small and medium businesses do not use social media, nor have any short-term plans to start.

It might sound like a surprising statistic considering that social media can bring opportunities to forge better relationships with customers, build a business’ reputation and help it win new clients. One would think that interacting on social media More >