Archive for July, 2011
As the News of The World saga gains momentum and the full extent of ethically-void journalism practices unfold, I can’t help but feel depressingly disillusioned.
Is this dark newsroom culture so inherent that at some point we are going to have to accept it? And what is the role of public relations in maintaining ethics and standards in news reporting?
There’s a plethora of ‘Ethical Codes’ out there, but one of the most comprehensive lists of PR ethics I found was the PRSA Code of Ethics.
Here is a crude summary of what More >
It is no big secret that the media plays an influential role in what we consume on a daily basis. When we watch a film or television show we are bombarded with brand names and logos, all of which are aimed at (hopefully) ensuring brand recognition. However, as the value of online and mobile interactivity continues to gain industry recognition it seems that PR and marketing professionals are taking a new immersive approach to product placement.
Following the success of Amazing Race Australia you may have noticed a number of large names such as Ford, Vodafone and 2dayFM jumping on The Amazing More >
I don’t know about you but I find the English language quite fascinating. That’s not to say other languages aren’t fascinating – I’m sure they are but regrettably I can only speak one language.
I remember some time ago hearing a person being interviewed on radio about the changes that occur over time in language and she mentioned that a lot of people now use the word ‘absolutely’ when they really mean ‘yes’. In fact ‘absolutely’ doesn’t mean ‘yes’.
The Macquarie Dictionary that sits proudly on my desk (it’s a few years old) defines it as “completely; wholly”. While it’s a positive More >